Until a few years ago all you could do with your online advertising was send it out and hope for the best. Today, there are many ways to hone the distribution of your online advertising (read: ‘increase ROI’), not the least among which is geotargeting. Geotargeting enables you to connect with your audience online based on where they use their computers whether at home, work, or on vacation. And geotargeting is changing! Developers are creating new technologies that are taking geotargeting to mobile platforms, too.