Randall-Reilly names Jernigan Director of Interactive Marketing, Trucking
Newly created position signals ongoing commitment to new media development.

TUSCALOOSA, ALA. (April 2010) – Randall-Reilly, the premier business media and information company focused on trucking and construction, recently announced the promotion of Kyle Jernigan, formerly senior manager, SEO/SEM, to the newly created position of director, interactive marketing, trucking. In his new role, Kyle is responsible for overseeing the creation and execution of world-class internet marketing strategies designed to help advertisers expand their online opportunities while providing them with a measureable return on their investment.

"Kyle's leadership will be integral to the ongoing success of our interactive marketing efforts," says Jim Davis, vice president, interactive media. "His knowledge of search engine optimization and marketing will enable him to develop and implement new ways for our customers to reach their customers and prospects."

The company's Interactive Media Division was formed when Randall-Reilly acquired eVision Marketing Group from Davis in November 2008. The division offers a variety of services, including search engine marketing, search engine optimization, email marketing, website usability/navigation, targeted internet advertising and digital magazines.

"Creating Kyle's new position highlights the fact that even in these difficult economic times, Randall-Reilly continues to invest in its products," says Jeff Mason, senior vice president, trucking. "We are doing everything possible to offer our advertising partners new and innovative ways to find and keep customers." Randall-Reilly's products in trucking include CCJ (www.ccjdigital.com), Overdrive (www.overdrive.com), Truckers News (www.truckersnews.com), Truck Parts & Service (www.truckpartsandservice.com) and Successful Dealer (www.successfuldealer.com).

Jernigan brings to his position more than 10 years of experience in online employment/recruiting, along with several years in the areas of website audience development and search engine optimization. He joined Randall-Reilly through the eVision acquisition. He holds a degree in Management Information Systems from the University of Alabama. A native of Pensacola, Fla., Jernigan lives in Tuscaloosa with his wife Laura.

About Randall-Reilly Business Media & Information
Founded in 1934, Randall-Reilly (www.randallreilly.com) is the premier U.S. media and information company focused on the trucking and construction industries. Its diversified portfolio includes print and digital publications, custom media, websites, interactive media, data products, research and events.

The company’s trucking division serves the fleet, owner-operator, recruitment, truck stop, pre-owned truck and trailer, dealer and heavy-duty aftermarket segments. Randall-Reilly’s construction division covers the highway and heavy construction, road building, aggregates, landscaping and used equipment markets.

Randall-Reilly’s Equipment Data Associates Division is an industry-leading collector and aggregator of equipment purchase and financing data, which it offers to its customers in industrial equipment end markets for sales lead generation and market intelligence. Randall-Reilly Custom Media provides major corporations with customized brand marketing programs.

Randall-Reilly has offices in Tuscaloosa, Ala., Chicago, Charlotte, N. C., and New Berlin, Wis.