Our Digital Capabilities
Tagging browsers (based on purchase, download, or browser history) allows tagged users to see your ads on any display network site. Randall-Reilly provides a unique audience not accessible through any other partner. You can target our website visitors, newsletter subscribers, prospects in our databases and much more. These audiences can be refined by almost any relevant parameter.
By targeting the right keywords on search engines, you can reach prospects in the buying and research phase. Our team will build a keyword list tailored to your needs, provide SEM insights, and manage your daily bidding to pave the way toward SEM success. Randall-Reilly provides an extra advantage by utilizing our exclusive audience within our SEM efforts.
Social Targeting – Facebook Advertising
Facebook is one of the most effective means to reach prospects through social media. You can leverage our exclusive audience to run paid advertising campaigns on Facebook, where your ads can appear as sponsored posts in the News Feeds of your ideal prospect (and supplemented by ads on the right-hand rail of the News Feed).
Social Targeting – YouTube Marketing
YouTube is the place to be for video advertising. Your video ads can be placed before or during a video of related content. YouTube provides an option to skip videos after five seconds of viewing, but if your video is skipped, there’s no charge.
Targeting the audiences of our brands’ websites and newsletters lets you access prospects directly. You gain the advantage of contextual targeting by placing your ads next to high-value content. All campaigns utilize both our newsletters and websites, and your ad rotates banner positions until your budget is at capacity.