Non-personally Identifiable Information
We may collect and use non-personally identifiable information and data from you when you are visiting the Sites through the standard operation of our Internet servers. Non-personally identifiable information collected from you may include user Internet Protocol (IP) addresses, browser type and version, domain names, referring/exit pages, operating system, date/time stamp, click stream data and anonymous statistical data regarding your use of the Sites. For example, we can tell which Internet Service Provider our visitors use, but not the names, addresses or other information about our visitors that would allow us to identify particular visitors to the Sites. We use this information to analyze trends, to administer the Sites, to track users’ movements around the site and to gather demographic information about our user base as a whole.
We also employ a software technology called “clear gifs” (also known as “web beacons” or “web bugs”) that helps us better manage content on our Sites by providing us feedback as to what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of users. In contrast to cookies, which are stored on your computer’s hard drive, clear gifs are embedded invisibly on a website page, web-based document or email message and are about the size of the period at the end of this sentence. We use clear gifs in our HTML-based emails to confirm receipt of, and response to, our emails, including those that you forward to other recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see the “Opt-out” section below.
Association with Personally Identifiable Information
We may associate your online navigational information and transactional information gathered by cookies and clear gifs to your personally identifiable information. We associate this information only for our purposes, to deliver services and products to you, to improve our business and to market our products and services through email, mobile advertising, direct mail and other media. The association of navigational information, cookies, clear gifs and personally identifiable information results in a more personalized experience on the Sites that is tailored to your interests.
Personally Identifiable Information
Collection and Supplementation
We collect personally identifiable information about you when you specifically and knowingly provide such information voluntarily on the Sites, including, but not limited to, during the following interactions: (1) when you register on a Site and when you later log-on with your user name and password; (2) when you sign-up to subscribe to a service, publication or newsletter, or ask to be added to our mailing lists; (3) when you place an order for products or services; (4) when you answer questions or otherwise provide feedback in response to inquiries on a Site or in an online survey; (5) when you participate in a sweepstakes, contest or other promotional offer; and (6) when you submit comments, messages, suggestions or other content on a Site’s public forum section or directly to RRPC.
In each of the instances above, we typically ask for some or all of the following information: your full name, email address, telephone number, mobile phone number, physical mailing address, credit card number, purchase and ordering information, demographic and product preference information, any applicable user identification number or password that we may require, as well as other similar information that is needed to register or subscribe you to services or offers. On occasion, we may ask for additional information to enable us to provide you with access to and use of certain other information, materials and services.
We may merge your information collected on the Sites with similar data obtained from third parties. We may use this enhanced personally identifiable information to better target our advertising and to notify you of special offers, updated information and new products and services in which we think you would be interested.
If you choose to use our referral service to tell a friend about a Site, we will ask you for your friend’s name and email address. We will automatically send your friend an email inviting him or her to visit the Site, including any personalized message you provide. We store this information for the purpose of sending relevant emails to your friend, tracking the success of our referral program and further personalizing your and your friend’s experience on the Sites. Your friend may contact our Information Privacy Manager at the address and email set forth below to request that we remove this information from our database.
Use and Disclosure
The personally identifiable information you provide to us when using the Sites may be used to provide our products and services to you, to enhance your experience at the Sites, and, if applicable, to process your orders and enhance your experience as a purchaser or subscriber to our products and services.
We may from time to time use your personally identifiable information to provide promotional communications that we think may be of interest to you, including faxes and email to notify you of our special offers and products and services as well as advertising from us or third parties. It is also possible that we may rent, sell or otherwise transfer your basic contact and product preference information to third parties who we think may offer services and products of interest to you. At any time, you can contact our Information Privacy Manager at the address and email set forth below to request that we not provide you with promotional communications or share your basic contact and product preference information with third parties.
We may also disclose your personally identifiable information to third parties in connection with a corporate transaction, such as a merger, acquisition by another company or sale or other transfer of all or a portion of our business or assets (including our associated customer lists containing your personal information).
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with governmental investigations or proceedings or a judicial proceeding, court order, or legal process.
Our Commitment to Data Security
The security of your personally identifiable information is important to us. We have put in place commercially reasonable physical, electronic, and managerial procedures to adequately safeguard and secure the information we collect on the Sites from unauthorized access.
Notwithstanding our commitment to protect your information, you should be aware that there is always some risk involved in transmitting information over the Internet. Additionally, there also is some risk our security systems could be circumvented or breached. As a result, while we strive to use commercially reasonable means to protect your information, we cannot ensure or warrant the security and privacy of any information you transmit to us, and you do so at your own risk. If you have any questions regarding the security on our Sites you can contact our Information Privacy Manager at the address and email set forth below.
Online Behavioral Advertising
As noted in the “Non-personally Identifiable Information” section of this policy, we collect certain information through the use of navigational information and cookies in order to provide you a more customized experience on our Sites. This information may also be used our Outside Contractors to customize certain of the advertisements that you see on our Sites and other websites based on your online behaviors and interests and to predict your interest in future advertisements through an advertising practice called online behavioral advertising (“OBA”). We invite you to learn more about OBA at http://www.aboutads.info/consumers/.
At any time, you may visit http://www.aboutads.info/choices and elect to opt-out of the OBA provided by those of our Outside Contractors which participate in the Digital Advertising Alliance’s (the “DAA”) Self-Regulatory Program. If you choose to opt out of OBA, you will still see same number of advertisements on our Sites as before, but such advertisements may not be as relevant to you. Opting-out of OBA is cookie-based and will only affect the specific computer and browser on which the opt-out is applied. Deleting your browser cookies can remove your opt-out choices and may require you to opt-out again. Please note that we are not affiliated with the DAA and are not responsible for the failure by DAA or any of its participating companies to honor your OBA opt-out request.
As noted above, you may at any time opt-out of receiving promotional communications from us and/or request that we discontinue providing your basic contact information to third parties by contacting our Information Privacy Manager at the address and email set forth below. Please note that if you decide to opt-out of receiving promotional information or request that we discontinue providing your basic contact information, your change in preference will only affect future contacts; if the information already has been provided to third parties, they may continue to use it.
You are responsible for providing accurate information when making purchases, registering with any portion of any Site that requires registration, or performing other functions that might require you to submit personally identifiable information to the Sites. If you wish to correct any personally identifiable information you have provided to us, you may do so by contacting our Information Privacy Manager at the address and email set forth below.
Links and Advertising
You should also be aware that if you voluntarily disclose personally identifiable information in an email or other communications with any third party listed on the Sites or in other materials, that information, along with any other information disclosed in your communication, can be collected and correlated and used by such third parties and may result in your receiving unsolicited messages from other persons. Such collection, correlation, use and messages are beyond our control.
Comment Sections/Bulletin Boards/Chat Rooms
How To Contact Us
Randall-Reilly Publishing Company, LLC
Attn: Information Privacy Manager
3200 Rice Mine Road
Tuscaloosa, AL 35406