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Equipment World

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Heavy construction is an expansive market with many segments and no one covers them as comprehensively as the Equipment World brand. We are proud to be the primary media resource to users of construction equipment, working trucks, and related products.

The Equipment World brand puts advertisers in front of an audience with proven buying power. This gives our advertisers a new depth of information about an audience no one else can offer. Through Verified Audit Circulation and EDA insights, we can now provide a comprehensive assessment of total audience reach into this market across multiple channels

EDA Match Through Equipment Data Associates (EDA™) we can tell you equipment owned, equipment age, credit ratings, and much more. We have 15,000,000+ pieces of equipment in our database.Learn more at or contact your account manager.
Audience Reach Our high quality, cross-channel content generates audience loyalty for Equipment World’s industry leading offerings.
Average Audience Reach: 176,184
For detailed Equipment World’s audience information, download the most recent audit report at

Subscriber-Firms Have Buying Power Nearly 32% have equipment fleets with replacement values of $1 million or more, including 11% with fleets of greater than $5 million replacement value.
Subscribers Get The Work The annual contract volumes of nearly 44% of subscriber-firms is more than $1 million with 18% having volumes greater than $5 million annually.

Source: Equipment World Reader Profile

Heavy construction is an expansive market with many segments. No one covers those segments as comprehensively as the Equipment World brand. We exist to provide heavy construction contractors with industry-relevant content, helping maintain and grow their businesses.

Magazine As the leading information resource for users of construction equipment, trucks, and related products, we’re dedicated to delivering industry-relevant content and helping contractors maintain and grow their businesses.
77,675 Monthly Circulation
Website The website is the content center for the Equipment World brand. From here we gather magazine and newsletter subscribers and remarketing cookies for your marketing campaigns. The site includes social feeds, industry articles, and more.
91,000 Monthly Visitors
Newsletter Equipment World offers both a daily news summary and a bi-weekly equipment newsletter. The daily newsletter offers the advantage of consistent exposure. The bi-weekly newsletter contains focused content allowing for more targeted marketing.
37,000 Daily Subscribers  |  31,000 Bi-Weekly Subscribers
Social Media Equipment World’s editors are actively engaged with their audience through multi-platform networking.
Equipment World’s Contractor of the Year This 14-year-old program honors contractors for their business acumen, safety consciousness and professional reputation. Equipment World editors choose the top 12 finalists from applicants across the country, who then receive a weekend trip to the Contractor of the Year event in Las


Contractors Dream Package Equipment World’s Contractor’s Dream Package is awarded annually to a U.S.-based licensed highway and heavy, non-residential contracting firm. The prizes include products and services from each of our sponsors. Sponsoring brands are given exposure through submission promotion in Equipment World’s magazine print ads, website and newsletter banners throughout the
The Construction Symposium The Construction Symposium provides a unique opportunity to network with construction professionals and industry leaders. This three-day event brings together the best in construction to share educational sessions, networking and
Construction University Founded in partnership with the Association of Equipment Management Professionals (AEMP) and sponsoring firms, Construction University provides custom educational opportunities for construction professionals. RRCU uses the assets of Randall-Reilly in the construction market with the Equipment World and Better Roads brands to distribute valuable educational information to contractors, equipment maintenance managers, government agencies and other construction professionals. The sponsors of RRCU are able to build long lasting relationships with their customers and
Equipment World communicates with contractors the way they consume information.

Today’s contractors demand critical information on important topics whenever they need it and wherever they are. This new reality means a fresh approach to our editorial planning.

Timely A relevant news- and issue-oriented approach to content serves contractors better than topics picked months in advance.
Multi-Channel Covering topics through a variety of channels enables contractors to consume content when and where they want it.
Community-Building Contractors regularly engage with our content, editors and each other through our websites and social media. This builds a growing community of people with shared interests and goals.
Contractor-Driven Through views, clicks, comments and shares, contractors tell us what’s most important to them. We respond with timely content they’re requesting. Advertisers benefit from having their messages surrounded by content that’s of vital, proven interest.
Audience-Multiplying Today, our ability to touch decision-makers and influencers in the construction industry is virtually limitless. Our content now reaches deeper into the industry and opens up whole new markets for our advertisers.

View Full Media Kit for Full Editorial Calendar & Close Dates

Beginning in 2014, website and newsletter advertising opportunities will be based on audience zones and per-click budget. This allows for maximum exposure and a measurable, immediate ROI.

Typical campaigns average a $7 – $10 cost per click.

Specs 728×90 300×250 160×600
File Requirements Size Limit: 150kb Accepted Formats: jpg, gif, swf (swf req: click TAG, “_blank”) 3rd party tags accepted
Text Ads Headline: 80 characters max, including spaces Body: 200 characters max, including spaces

All dimensions are in pixels.

Ad Sizes Ad Size Non-Bleed Ad Size w/ Bleed Ad Trim Size
2 Page Spread 15.25″ x 10″ 16″ x 10.75″ 15.75″ x 10.5″
Full Page 7.373″ x 10″ 8.125″ x 10.75″ 7.875″ x 10.5″
1/2 Page Spread Horizontal 14.75″ x 4.5″ 16″ x 5.375″ NA
2/3 Page Vertical 4.5″ x 9.5″ NA NA
1/2 Page Island 4.5″ x 7.375″ NA NA
1/2 Page Horizontal 7″ x 4.5″ NA NA
1/2 Page Vertical 4.5″ x 9.5″ NA NA
1/3 Page Square 4.5″ x 4.5″ NA NA
1/3 Page Horizontal 7″ x 2.75″ NA NA
1/3 Page Vertical 2.25″ x 9.5″ NA NA
1/4 Page Horizontal 4.5″ x 3.5″ NA NA
1/4 Page Vertical 3.375″ x 4.5″ NA NA
1/4 Banner 7″ x 2.25″ NA NA
1/6 Page Vertical 2.25″ x 4.5″ NA NA
1/6 Page Horizontal 4.5″ x 2.25″ NA NA
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