Owner-operators are the largest carrier segment in the industry. More than 92% of all carriers operate less than 10 trucks.*
Overdrive defines an owner-operator business as having from one to nine Class 8 trucks, involved in for-hire transportation, where the owner still drives.
Currently, 165,100 owner-operator businesses operate more than 235,000 Class 8 trucks.
95% of all carriers have fewer than 20 trucks, with over 45% owning only 1 truck.
Source: Overdrive Owner-Operator Market Behavior Reports
*Department of Transportation data provided by RigDig Business Intelligence.
Since 1961, Overdrive has been an advocate for the owner-operator business model, providing information to help subscribers run successful operations. Through Verified Audit Circulation, we can now provide a comprehensive assessment of total audience reach into this market across multiple channels.
Average Audience Reach: 372,285
For detailed Overdrive audience information, download the latest audit report randallreilly.com/audits.
|Magazine||Overdrive is the top industry publication for owner-operators. Each issue is filled with new products, maintenance tips, business advice, news, subscriber comments and much more.
100,000+ Monthly Circulation
|overdriveonline.com||Overdrive’s website brings opportunity for increased exposure, but also offers blogs, news and audience interaction not found in the print version.
210,000+ Unique Monthly Visitors
|Mobile Site||With the online community increasingly going mobile, it is crucial that sites are friendly to mobile platforms.
155,000 mobile visits per month
|Newsletter||Overdrive’s newsletter provides a great vehicle for added exposure to a targeted audience. A separate newsletter, Overdrive’s Custom Rigs, goes out weekly to fans of customized trucks.145,000+ Owner-Operator Newsletter Subscribers|
|Trucker Tools||The Trucker Tools App contains a myriad of functions used by drivers.
truckertools.com | 200,000+ Downloads
|Social Media||Overdrive has a rapidly growing audience of thousands of owner-operators and company drivers who follow our news, commentary, discussion threads and more on Facebook, Twitter and YouTube.|
|Partners in Business||Partners in Business, produced by Overdrive and ATBS, is the leading business training program for owner-operators. The free workshops, held at the Great American Trucking Show, cover best practices and cost management techniques. Sponsors can also use PIB manuals for their own campaigns. Two PIB podcasts and manual excerpts in Overdrive, overdriveonline.com and social media provide an additional reach into this target audience.
August 22-23, 2014 (Two Seminars) | piblive.com
|Overdrive’s Pride and Polish Events||Pride & Polish has been the standard for truck beauty contests for more than two decades and features five events, including the Great American Trucking Show in Dallas for the National Championship. Sponsorship provides 10 months of multi-channel exposure.|
|The Great American Trucking Show||The Great American Trucking Show is strategically located, organized and positioned to attract fleet executives, owner-operators and company drivers and is one of the largest annual events in trucking. GATS provides exhibiting and sponsoring
companies value by creating efficiencies in their marketing and bringing multiple buying-influencers together. GATS draws more than 46,500 registered attendees.
August 21-23, 2014 | gatsonline.com
|Timely||A relevant news- and issue-oriented approach to content serves contractors better than topics picked months in advance.|
|Multi-Channel||Covering topics through a variety of channels enables owner-operators to consume content when and where they want it.|
|Community-Building||Owner-operators regularly engage with our content, editors and each other through our websites and social media. This builds a growing community of people with shared interests and goals.|
|Owner-Operator-Driven||Through views, clicks, comments and shares, owner-operators tell us what’s most important to them. We respond with timely content they’re requesting. Advertisers benefit from having their messages surrounded by content that’s of vital, proven interest.|
|Audience-Multiplying||Today, our ability to touch decision-makers and influencers in the construction industry is virtually limitless. Our content now reaches deeper into the industry and opens up whole new markets for our advertisers.|
Typical campaigns average a $7 – $10 cost per click.
|File Requirements||Size Limit: 150kb||Accepted Formats: jpg, gif, swf (swf req: click TAG, “_blank”)||3rd party tags accepted|
|Text Ads||Headline: 80 characters max, including spaces||Body: 200 characters max, including spaces|
All dimensions are in pixels.
|Ad Sizes||Ad Size Non-Bleed||Ad Size w/ Bleed||Ad Trim Size|
|2 Page Spread||15.25″ x 10″||16″ x 10.75″||15.75″ x 10.5″|
|Full Page||7.373″ x 10″||8.125″ x 10.75″||7.875″ x 10.5″|
|1/2 Page Spread Horizontal||14.75″ x 4.5″||16″ x 5.375″||NA|
|2/3 Page Vertical||4.5″ x 9.5″||NA||NA|
|1/2 Page Island||4.5″ x 7.375″||NA||NA|
|1/2 Page Horizontal||7″ x 4.5″||NA||NA|
|1/2 Page Vertical||4.5″ x 9.5″||NA||NA|
|1/3 Page Square||4.5″ x 4.5″||NA||NA|
|1/3 Page Horizontal||7″ x 2.75″||NA||NA|
|1/3 Page Vertical||2.25″ x 9.5″||NA||NA|
|1/4 Page Horizontal||4.5″ x 3.5″||NA||NA|
|1/4 Page Vertical||3.375″ x 4.5″||NA||NA|
|1/4 Banner||7″ x 2.25″||NA||NA|
|1/6 Page Vertical||2.25″ x 4.5″||NA||NA|
|1/6 Page Horizontal||4.5″ x 2.25″||NA||NA|