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Equipment World

2015 Equipment World Media Kit

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Average Monthly Audience Reach: 249,137*

Equipment World puts advertisers in front of an audience with proven buying power. This gives our advertisers a new depth of information about an audience no one else can offer.

*Projected Publisher’s Statement for January


Equipment World’s editors are actively engaged with their audience through multi-platform networking.

Channel Audience Size Description
THE MAGAZINE 100,000 Monthly Circulation As the leading information resource for users of construction equipment, trucks, and related products, we’re dedicated to delivering industry-relevant content and helping contractors maintain and grow their businesses.
EQUIPMENTWORLD.COM 150,000+ Unique Monthly Visitors Our editors produce lively, original content directed at a broad construction audience. We’ve had year-over-year growth of 65% in overall visits and 149% growth in page views.
MOBILE SITE 43,000+ Monthly Mobile Visits With all audiences increasingly going mobile, it is crucial that sites are formatted for mobile devices.
NEWSLETTERS 50,000+ Subscribers Equipment World’s daily roundup offers easily digested news and industry thought pieces. The monthly technology newsletter zeros in on how contractors can effectively use all the tools now available.

Additional Sponsorship Opportunity

Click on the link for more information.

CONTRACTOR’S DREAM PACKAGE Equipment World’s Contractor’s Dream Package is awarded annually to a U.S.-based licensed highway and heavy, non-residential contracting firm. The prizes include products and services from each of our sponsors. Sponsoring brands are given exposure through submission promotion in Equipment World’s magazine ads, website and newsletter banners throughout the year.

Key Editorial Topics

New Feature

Issue Key Topic Areas
  • Innovations
  • Maintenance: Engines technology
  • Technology
  • QuickData: Backhoes
  • Heavy trucks
  • SafetyWatch: Paving equipment
  • ProPickup: 2015 roundup – More power, better fuel economy, more options
  • FleetProfile: What does an excavating contractor own?
  • Machine Matters: Compact track loaders
  • Maintenance: Lubricants
  • QuickData: Excavators
  • Technology: Telematics
  • Heavy trucks
  • ProPickup: Easy trailer wiring harness install, LED light upgrade
  • SafetyWatch: Electrical shocks
  • Website coverage: World of Concrete, February 3-6
  • FleetProfile: What does an excavating contractor own?
  • Machine Matters: Wheel loaders
  • Maintenance: Shop safetly
  • Technology
  • Heavy trucks
  • ProPickup: 1/2-ton V-6 pickup shootout
  • SafetyWatch: Fall protection
  • FleetProfile: What does a water/sewer/pipeline contractor own?
  • Machine Matters: Compactors
  • Maintenance: Service trucks
  • QuickData: Compact excavators
  • Heavy trucks
  • ProPickup
  • SafetyWatch: Excavators
  • Website coverage: Intermat, April 20-25
  • Contractor of the Year
  • How to rent an air compressor
  • QuickData: Articulated haulers
  • Heavy trucks
  • ProPickup
  • SafetyWatch: Trailers
  • Technician of the Year
  • Machine Matters: Attachments
  • Maintenance: Diesel particulate filters
  • Heavy trucks
  • QuickData: Trenchers
  • ProPickup
  • SafetyWatch: Work zones
  • Machine Matters: Excavators
  • QuickData: Wheel loaders
  • Heavy trucks
  • ProPickup
  • SafetyWatch: Demolition
  • Machine Matters: Backhoes
  • Maintenance
  • Technology
  • Heavy trucks
  • ProPickup
  • SafetyWatch: Dump trucks
  • Machine Matters: Directional drills
  • Maintenance
  • ICUEE preview
  • Heavy trucks
  • QuickData: Skid steers
  • SafetyWatch: Trench safety
  • Website coverage: ICUEE, Sept. 29 – Oct. 1

2015 Spec Guide: Spec comparisons on 48 machine types

  • Machine Matters: Articulated trucks
  • Technology
  • Heavy trucks
  • ProPickup
  • QuickData: Aerial lifts
  • SafetyWatch: Compactors
  • Machine Matters: Heavy trucks
  • Maintenance
  • ProPickup
  • QuickData: Dozers
  • SafetyWatch: Skid steers
  • Machine Matters: Skid steers
  • Technology
  • ProPickup
  • QuickData: Double-drum compactors
  • SafetyWatch: Aerial lifts

Production Schedule

Issue Close Date Materials Due
January 12/02/14 12/10/14
February 01/06/15 01/15/15
March 02/04/15 02/12/15
April 03/05/15 03/16/15
May 04/06/15 04/14/15
June 05/06/15 05/14/15
July 06/04/16 06/11/16
August 07/07/15 07/15/15
September (SIG) 08/04/15 08/11/15
September 08/06/15 08/17/15
October 09/03/15 09/14/15
November 10/07/15 10/15/15
December 11/04/15 11/12/15

Run of Book Advertising Rates

All rates are gross, full-color.

Four-Color Rates 1X 3X 6X 12X
2 Page Spread $29,750 $28,500 $27,200 $25,500
Full Page $15,115 $14,540 $13,960 $13,625
2/3 Page $10,660 $10,275 $9,855 $9,535
1/2 Island $8,505 $8,670 $8,315 $8,115
1/2 Page $8,195 $7,845 $7,670 $7,370
1/3 Page $5,665 $5,460 $5,230 $5,050
1/4 Page $4,315 $4,125 $3,945 $3,805
Production & Handling Charges
  • Ad Design: $140-$360
  • Redesign/Resize: $75-$165
  • Text Changes: $30 & Up
  • Photo Scans: $50 & Up
  • Duplicate Digital Files: $30

Production charges will be billed at a non-commissionable rate.

Cover Positions

Rate includes four-color process, not subject to volume discounts beyond the 12X rate.

Premium Positions
  • Cover 2 Spread: Plus 20%
  • Back Cover: Plus 20%
  • Other Required Positioning: Plus 10%
Premium Positions & Inserts

Contact your sales representative for more information.

Color Fees

Rates include the standard four-color process. Matched 5th PMS color for $750.

Ad Specifications

Ad Sizes Ad Size Non-Bleed Ad Size w/ Bleed Ad Trim Size
2 Page Spread 15.25″ x 10″ 16″ x 10.75″ 15.75″ x 10.5″
Full Page 7.373″ x 10″ 8.125″ x 10.75″ 7.875″ x 10.5″
1/2 Page Spread Horizontal 14.75″ x 4.5″ 16″ x 5.375″ NA
2/3 Page Vertical 4.5″ x 9.5″ NA NA
1/2 Page Island 4.5″ x 7.375″ NA NA
1/2 Page Horizontal 7″ x 4.5″ NA NA
1/2 Page Vertical 4.5″ x 9.5″ NA NA
1/3 Page Square 4.5″ x 4.5″ NA NA
1/3 Page Horizontal 7″ x 2.75″ NA NA
1/3 Page Vertical 2.25″ x 9.5″ NA NA
1/4 Page Horizontal 4.5″ x 3.5″ NA NA
1/4 Page Vertical 3.375″ x 4.5″ NA NA
1/4 Banner 7″ x 2.25″ NA NA
1/6 Page Vertical 2.25″ x 4.5″ NA NA
1/6 Page Horizontal 4.5″ x 2.25″ NA NA
File Requirements

The preferred format for press is High Quality Print PDFs. Include all registration marks, embed images, and outline fonts. PDFs must contain only 4-color process images (CMYK). Two-page spreads should be prepared as one complete file to ensure proper bleed.

Alternate File Formats Accepted

Adobe CS5 Native Application Files (.ai, .indd, .psd). Ads created in an unacceptable format cannot be accepted and will need to be resubmitted or recreated.

Image Requirements

All images for ads and special sections should be color corrected and provided at or above our minimum resolution requirement of 300 dpi.

  • Mode: CMYK (convert all RGB and spot colors)
  • Format: .tif, .eps, or .jpg

If files are prepared improperly and mechanical requirements are not met, Randall-Reilly cannot guarantee the production capability or quality of the ad. All ads submitted should be suitable to print as is. Randall-Reilly cannot be responsible for any errors in content.


Our website and newsletter ads are priced on a CPM basis (cost per thousand impressions). This allows you to pay only for the performance you need. Once your monthly budget is set, your ads will display until your ads get the number of impressions to spend your monthly budget.

Average CPM: $24

Geo-Targeting Option

You have the option to set geo-targeting parameters on your ads. That means your ads will only display for the location you set, whether that is radius, state, or specific location.

Ad Specifications

All banners are IAB standard sizes. Please submit the following required ad sizes and copy. All dimensions are in pixels.

  • 300 x 250
  • 728 x 90
  • 320 x 50 (mobile)
  • 300 x 250 (for mobile if web version uses flash for this size)
  • Text Ad (80 character title, 200 character body, including spacing)

File Requirements

  • Size Limit: 150kb
  • Accepted Formats: jpg, gif, swf (swf req: click TAG, “_blank”)
  • 3rd party tags accepted

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