2016 Equipment World Media Kit
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Average Monthly Audience Reach: 321,571*
Equipment World puts advertisers in front of an audience with proven buying power. This gives our advertisers a new depth of information about an audience no one else can offer.
*Projected Publisher’s Statement for January
EQUIPMENT WORLD’S SOCIAL MEDIA
Equipment World’s editors are actively engaged with their audience through multi-platform networking.
|THE MAGAZINE||100,000 Monthly Circulation||As the leading information resource for users of construction equipment, trucks, and related products, we’re dedicated to delivering industry-relevant content and helping contractors maintain and grow their businesses.|
|EQUIPMENTWORLD.COM||222,000+ Unique Monthly Visitors||Our editors produce lively, original content directed at a broad construction audience. We’ve had year-over-year growth of 65% in overall visits and 149% growth in page views.|
|MOBILE SITE||82,000+ Monthly Mobile Visits||With all audiences increasingly going mobile, it is crucial that sites are formatted for mobile devices.|
|NEWSLETTERS||70,000+ Subscribers||Equipment World’s daily roundup offers easily digested news and industry thought pieces. The monthly technology newsletter zeros in on how contractors can effectively use all the tools now available.|
Additional Sponsorship Opportunity
Click on the link for more information.
|CONTRACTOR’S DREAM PACKAGE||Equipment World’s Contractor’s Dream Package is awarded annually to a U.S.-based licensed highway and heavy, non-residential contracting firm. The prizes include products and services from each of our sponsors. Sponsoring brands are given exposure through submission promotion in Equipment World’s magazine ads, website and newsletter banners throughout the year.|
Key Editorial Topics
|Issue||Key Topic Areas|
|Issue||Close Date||Materials Due|
Run of Book Advertising Rates
All rates are gross, full-color.
|2 Page Spread||$29,750||$28,500||$27,200||$25,500|
Production & Handling Charges
- Ad Design: $140-$360
- Redesign/Resize: $75-$165
- Text Changes: $30 & Up
- Photo Scans: $50 & Up
- Duplicate Digital Files: $30
Production charges will be billed at a non-commissionable rate.
Rate includes four-color process, not subject to volume discounts beyond the 12X rate.
- Cover 2 Spread: Plus 20%
- Back Cover: Plus 20%
- Other Required Positioning: Plus 10%
Premium Positions & Inserts
Contact your sales representative for more information.
Rates include the standard four-color process. Matched 5th PMS color for $750.
|Ad Sizes||Ad Size Non-Bleed||Ad Size w/ Bleed||Ad Trim Size|
|2 Page Spread||15.25″ x 10″||16″ x 10.75″||15.75″ x 10.5″|
|Full Page||7.373″ x 10″||8.125″ x 10.75″||7.875″ x 10.5″|
|1/2 Page Spread Horizontal||14.75″ x 4.5″||16″ x 5.375″||NA|
|2/3 Page Vertical||4.5″ x 9.5″||NA||NA|
|1/2 Page Island||4.5″ x 7.375″||NA||NA|
|1/2 Page Horizontal||7″ x 4.5″||NA||NA|
|1/2 Page Vertical||4.5″ x 9.5″||NA||NA|
|1/3 Page Square||4.5″ x 4.5″||NA||NA|
|1/3 Page Horizontal||7″ x 2.75″||NA||NA|
|1/3 Page Vertical||2.25″ x 9.5″||NA||NA|
|1/4 Page Horizontal||4.5″ x 3.5″||NA||NA|
|1/4 Page Vertical||3.375″ x 4.5″||NA||NA|
|1/4 Banner||7″ x 2.25″||NA||NA|
|1/6 Page Vertical||2.25″ x 4.5″||NA||NA|
|1/6 Page Horizontal||4.5″ x 2.25″||NA||NA|
The preferred format for press is High Quality Print PDFs. Include all registration marks, embed images, and outline fonts. PDFs must contain only 4-color process images (CMYK). Two-page spreads should be prepared as one complete file to ensure proper bleed.
Alternate File Formats Accepted
Adobe CS5 Native Application Files (.ai, .indd, .psd). Ads created in an unacceptable format cannot be accepted and will need to be resubmitted or recreated.
All images for ads and special sections should be color corrected and provided at or above our minimum resolution requirement of 300 dpi.
- Mode: CMYK (convert all RGB and spot colors)
- Format: .tif, .eps, or .jpg
If files are prepared improperly and mechanical requirements are not met, Randall-Reilly cannot guarantee the production capability or quality of the ad. All ads submitted should be suitable to print as is. Randall-Reilly cannot be responsible for any errors in content.
Our website and newsletter ads are priced on a CPM basis (cost per thousand impressions). This allows you to pay only for the performance you need. Once your monthly budget is set, your ads will display until your ads get the number of impressions to spend your monthly budget.
Average CPM: $24
You have the option to set geo-targeting parameters on your ads. That means your ads will only display for the location you set, whether that is radius, state, or specific location.
All banners are IAB standard sizes. Please submit the following required ad sizes and copy. All dimensions are in pixels.
- 300 x 250
- 728 x 90
- 320 x 50 (mobile)
- 300 x 250 (for mobile if web version uses flash for this size)
- Text Ad (80 character title, 200 character body, including spacing)
- Size Limit: 150kb
- Accepted Formats: jpg, gif, swf (swf req: click TAG, “_blank”)
- 3rd party tags accepted