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Equipment World

2016 Equipment World Media Kit

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Average Monthly Audience Reach: 321,571*

Equipment World puts advertisers in front of an audience with proven buying power. This gives our advertisers a new depth of information about an audience no one else can offer.

*Projected Publisher’s Statement for January


Equipment World’s editors are actively engaged with their audience through multi-platform networking.

Channel Audience Size Description
THE MAGAZINE 100,000 Monthly Circulation As the leading information resource for users of construction equipment, trucks, and related products, we’re dedicated to delivering industry-relevant content and helping contractors maintain and grow their businesses.
EQUIPMENTWORLD.COM 222,000+ Unique Monthly Visitors Our editors produce lively, original content directed at a broad construction audience. We’ve had year-over-year growth of 65% in overall visits and 149% growth in page views.
MOBILE SITE 82,000+ Monthly Mobile Visits With all audiences increasingly going mobile, it is crucial that sites are formatted for mobile devices.
NEWSLETTERS 70,000+ Subscribers Equipment World’s daily roundup offers easily digested news and industry thought pieces. The monthly technology newsletter zeros in on how contractors can effectively use all the tools now available.

Additional Sponsorship Opportunity

Click on the link for more information.

CONTRACTOR’S DREAM PACKAGE Equipment World’s Contractor’s Dream Package is awarded annually to a U.S.-based licensed highway and heavy, non-residential contracting firm. The prizes include products and services from each of our sponsors. Sponsoring brands are given exposure through submission promotion in Equipment World’s magazine ads, website and newsletter banners throughout the year.

Key Editorial Topics

New Feature

Issue Key Topic Areas
  • Innovations
  • Telematics 101: Basics
  • Machine Matters: Compact excavators
  • Maintenance: Extending oil drain intervals
  • Safety Watch: Personal protective equipment
  • Road Science: Winning the bonus – new controls leverage milling machine smoothness
  • QuickData: Dozers
  • ProPickup: SEMA introductins
  • Maintenance
  • Machine Matters: Wheel loaders
  • Telematics 101: Data types
  • Maintenance: Coolants
  • Safety Watch: Fall protection
  • Highway Contractor: Pavement preservation
  • Road Science: Winning the bonus – asphalt material transfer vehicles
  • QuickData: Articulated haulers
  • Live website coverage: World of Concrete, Feb. 2-5: The Rental Show Feb 21-24
  • Technology news quarterly
  • Machine Matters: Backhoes
  • Telematics 101: Driving behavior changes
  • Maintenance: Tier 4 final engines
  • Technology news quarterly
  • World of Concrete introductions
  • Highway Contractor: Working with municipalities/DOTs
  • Road Science: Winning the bonus – PCC slipform pavers
  • ProPickup: Pickup test drive
  • Safety Watch: Transporting equipment
  • Live website coverage: World of Asphalt, March 22-24
  • Machine Matters: Dozers
  • Telematics 101: Back office integration
  • Maintenance: Maintaining your ancillary equipment (light towers, gen sets, air compressors and welders)
  • Highway Contractor: Ancillary paving equipment (sweepers, tampers, tack applicators, etc.)
  • Road Science: Winning the bonus – asphalt pavers
  • QuickData: Wheel loaders
  • Safety Watch: Paving equipment
  • Contractor of the Year
  • Buy/lease/rent: What makes sense now?
  • Machine Matters: Skid steers
  • GPS 101: Basics
  • Maintenance: Shop safety
  • Better Bridges: Bridge preservation techniques
  • Road Science: Winning the bonus – screeds
  • QuickData: Excavators
  • Safety Watch: Skid steers
  • Technician of the Year
  • Technology news quarterly
  • Machine Matters: Attachments
  • GPS 101: Set up
  • Maintenance: Fuel filters
  • Technology news quarterly
  • Highway Contractor: Work zone safety
  • Road Science: Winning the bonus – asphalt compaction
  • QuickData: Dozers
  • Safety Watch: Dump trucks
  • Machine Matters: Articulated trucks
  • Maintenance: Hydraulic systems
  • GPS 101: 2D systems for excavators
  • Highway Contractor: Pothole repair innovations
  • Road Science: Cutting the cord – stringless PCC slipform paver controls
  • QuickData: Skid steers
  • Safety Watch: Demolition
  • Machine Matters: Trenchers
  • GPS 101: 3D systems on dozers and graders
  • How the Great Recession changed rental
  • Maintenance: PC-11 lube oils
  • Highway Contractor: Diamond grooving and grinding
  • Road Science: Roller compacted concrete
  • QuickData: Compact excavators
  • Safety Watch: Excavators
  • Machine Matters: Excavators
  • Maintenance: Natural gas engines
  • Technology news quarterly
  • Highway Contractor: Stringless paving
  • QuickData: Backhoes
  • Safety Watch: Aerial lifts
  • Product Review: Directional drills
  • Machine Matters: Compact track loaders
  • Safety Watch: Work zones
  • Maintenance: Winter maintenance
  • Highway Contractor: Alternative intersections
  • Road Science: Winning the bonus – grader advancements
  • QuickData: Compact excavators
  • Machine Matters: Heavy trucks
  • Better Bridges: 2016 Annual Bridge Inventory
  • Safety Watch: Trench safety
  • QuickData: Trenchers
  • Technology news quarterly
  • Machine Matters: Compact excavators
  • Top Rollouts: The year’s top roadbuilding products
  • Technology news quarterly
  • Safety Watch: Welding
  • QuickData: Compact track loaders

Production Schedule

Issue Close Date Materials Due
January 11/30/15 12/07/15
February 01/06/16 01/13/16
March 02/03/16 02/10/16
April 03/04/16 03/11/16
May 04/04/16 04/11/16
June 05/06/16 05/12/16
July 06/02/16 06/09/16
August 07/05/16 07/12/16
September (SIG) 08/01/16 08/08/16
September 08/05/16 08/11/16
October 09/02/16 09/09/16
November 10/05/16 10/12/16
December 11/04/16 11/08/16

Run of Book Advertising Rates

All rates are gross, full-color.

Four-Color Rates 1X 3X 6X 12X
2 Page Spread $29,750 $28,500 $27,200 $25,500
Full Page $15,115 $14,540 $13,960 $13,625
2/3 Page $10,660 $10,275 $9,855 $9,535
1/2 Island $8,505 $8,670 $8,315 $8,115
1/2 Page $8,195 $7,845 $7,670 $7,370
1/3 Page $5,665 $5,460 $5,230 $5,050
1/4 Page $4,315 $4,125 $3,945 $3,805
Production & Handling Charges
  • Ad Design: $140-$360
  • Redesign/Resize: $75-$165
  • Text Changes: $30 & Up
  • Photo Scans: $50 & Up
  • Duplicate Digital Files: $30

Production charges will be billed at a non-commissionable rate.

Cover Positions

Rate includes four-color process, not subject to volume discounts beyond the 12X rate.

Premium Positions
  • Cover 2 Spread: Plus 20%
  • Back Cover: Plus 20%
  • Other Required Positioning: Plus 10%
Premium Positions & Inserts

Contact your sales representative for more information.

Color Fees

Rates include the standard four-color process. Matched 5th PMS color for $750.

Ad Specifications

Ad Sizes Ad Size Non-Bleed Ad Size w/ Bleed Ad Trim Size
2 Page Spread 15.25″ x 10″ 16″ x 10.75″ 15.75″ x 10.5″
Full Page 7.373″ x 10″ 8.125″ x 10.75″ 7.875″ x 10.5″
1/2 Page Spread Horizontal 14.75″ x 4.5″ 16″ x 5.375″ NA
2/3 Page Vertical 4.5″ x 9.5″ NA NA
1/2 Page Island 4.5″ x 7.375″ NA NA
1/2 Page Horizontal 7″ x 4.5″ NA NA
1/2 Page Vertical 4.5″ x 9.5″ NA NA
1/3 Page Square 4.5″ x 4.5″ NA NA
1/3 Page Horizontal 7″ x 2.75″ NA NA
1/3 Page Vertical 2.25″ x 9.5″ NA NA
1/4 Page Horizontal 4.5″ x 3.5″ NA NA
1/4 Page Vertical 3.375″ x 4.5″ NA NA
1/4 Banner 7″ x 2.25″ NA NA
1/6 Page Vertical 2.25″ x 4.5″ NA NA
1/6 Page Horizontal 4.5″ x 2.25″ NA NA
File Requirements

The preferred format for press is High Quality Print PDFs. Include all registration marks, embed images, and outline fonts. PDFs must contain only 4-color process images (CMYK). Two-page spreads should be prepared as one complete file to ensure proper bleed.

Alternate File Formats Accepted

Adobe CS5 Native Application Files (.ai, .indd, .psd). Ads created in an unacceptable format cannot be accepted and will need to be resubmitted or recreated.

Image Requirements

All images for ads and special sections should be color corrected and provided at or above our minimum resolution requirement of 300 dpi.

  • Mode: CMYK (convert all RGB and spot colors)
  • Format: .tif, .eps, or .jpg

If files are prepared improperly and mechanical requirements are not met, Randall-Reilly cannot guarantee the production capability or quality of the ad. All ads submitted should be suitable to print as is. Randall-Reilly cannot be responsible for any errors in content.


Our website and newsletter ads are priced on a CPM basis (cost per thousand impressions). This allows you to pay only for the performance you need. Once your monthly budget is set, your ads will display until your ads get the number of impressions to spend your monthly budget.

Average CPM: $24

Geo-Targeting Option

You have the option to set geo-targeting parameters on your ads. That means your ads will only display for the location you set, whether that is radius, state, or specific location.

Ad Specifications

All banners are IAB standard sizes. Please submit the following required ad sizes and copy. All dimensions are in pixels.

  • 300 x 250
  • 728 x 90
  • 320 x 50 (mobile)
  • 300 x 250 (for mobile if web version uses flash for this size)
  • Text Ad (80 character title, 200 character body, including spacing)

File Requirements

  • Size Limit: 150kb
  • Accepted Formats: jpg, gif, swf (swf req: click TAG, “_blank”)
  • 3rd party tags accepted

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