Mean Girl Email Metrics
The numbers are saying mean things about your email marketing behind your back. Oh no she didn’t! Your rep is being totes ruined, and you don’t even know about it. That’s cra cra! If you want to be in the cool marketing clique, you had better get your email marketing legit! If you have ever […]
Geo-Fencing VS. IP Targeting
Perhaps no type of targeting is as important as location-based targeting when trying to reach prospects. Regional routes, the AOR of a dealership, and the location of driving schools all limit what leads will be of use to you. While all location-based targeting uses an IP address at some point in the process, there is […]
Are you spending enough on driver recruiting?
You make money when freight gets moved. Freight isn’t moved unless someone is hauling it. These are not earth shattering revelations. Every carrier in the world knows these things. Yet, their recruiting budgets don’t reflect these revelations. If you don’t know your cost of advertising per hire, you should. How to assess that cost […]
