We have loads of resourceful, multi-talented, big-hearted people on staff here at Randall-Reilly. We’re also lucky to have a fearsome amount of cutting edge digital expertise on board.
So much so, in fact, we have achieved the coveted Google Premier Partner Status. What does that mean exactly? So glad you asked.
One component of being a Google Partner is having people on staff who have passed Google’s rigorous AdWords exams. In our case, we have achieved multiple certifications in the following Google products:
- Search
- Video
- Display
- Mobile
- Shopping
- Analytics
We’ve also been recognized for our company-wide proficiency in search advertising, mobile advertising, and, most recently, video advertising. In Google’s words, we have ‘demonstrated increased product performance and expertise in‘:
Search
Advanced search concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
Mobile
Advanced concepts in mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
Video
Advanced video advertising concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
Needless to say we have a well-rounded group of professionals who know the intricacies of online advertising. Our Digital team is stacked and formidable, sort of like the Golden State Warriors (with a healthy Kevin Durant).
Perhaps more importantly, they know how to leverage the intricacies of online advertising to work in your favor — regardless of your industry or niche market.
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More Benefits of Working with a Partner
In addition to having access to an array of online marketing experts, SEO strategy, and insight into regional keyword search volume, there are other benefits of working with a Google Premier Partner like Randall-Reilly. Thanks to our status (which is regularly evaluated based on our performance as a company), we have access to select Google events and trainings, as well as the ability to earn specific specializations. We sometimes get a sneak peek at new products and services, and first dibs at trying out new toys in Google’s toolbox. This sort of access and insight gives us a big advantage over non-partner agencies.
Another nice thing to note is that Google Partners get a priority response if there is ever an issue with a client’s AdWords campaign. In other words, you can rest easy in knowing that a team from Google will be on the case in a speedy manner should any issues arise.
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Let Us Be Your Google Guide!
Suffice it to say, if you want to succeed in online advertising, and reap the rewards of winning the Google game, we are well-equipped to lead the way. Like any wild, wonderful, complex jungle, it helps to have a guide.
Give us a holler today to start tapping into all Google has to offer. We can help you find and reach the specific audience you’re looking for!
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