I hate to tell you this, but as you’re reading this very sentence, your email list is decaying. This happens a lot of different ways. It may be that your contacts are leaving their current companies, ditching their old email addresses for new Gmail accounts, or even opt-outs.
It doesn’t matter how it’s happening. What matters is that you’re doing something to keep those email lists warm, engaged, and rejuvenated.
As a marketer, it’s your job to build your email lists. You’re expected to keep building your lists and moving those numbers upwards and onwards. But you have to do it the right way.
Blog: Marketing Tech Friday: Email Marketing Platforms
If you’re needing to grow your email lists, here is a quick list of the top 19 ways to accomplish this goal.
19 Ways to Build Your Email Database With Inbound Marketing
1. Create quality content.
Your content has to be valuable and, quite frankly, amazing if you want people to click-through, stay subscribed, and share your emails.
2. Encourage subscribers to share.
Include social sharing and/or “email a friend” buttons in your emails. This gives you access to an extended network of friends and colleagues who might not know who you are.
3. Reinvigorate stale email lists with opt-in campaigns.
If you have an old list, you can create an engaging opt-in message. This will allow you to re-opt-in those who are still interested in your communications and remove those who aren’t.
4. Add links to email signatures.
This will lead people to a landing page where they can sign up for your mailing list. If you have sales teams who communicate with valuable clients, this can help you improve the value of your email lists.
5. Form-gate your content and offers.
This will allow you to capture valuable email addresses as they engage your content.
6 Promote your offers and content on Twitter.
Rely on both organic and paid engagement to promote your content and offers that require email addresses on the forms.
Blog: 3 Helpful Tips for Integrating Social Media and Email
7. Promote your offers and content through Facebook.
Similar to Twitter, use both organic and sponsored posts to promote your content and offers that require email addresses on the forms.
8. Include social sharing buttons on landing pages.
This will allow customers to directly share landing pages to both share offers and content and capture emails.
9. Publish links to gated offers on your LinkedIn company page.
You can also use relevant LinkedIn group discussions to generate high quality traffic and form submissions.
10. Leverage your YouTube channel.
Add calls-to-action and URLs in your videos. This will help you increase the value of your YouTube videos and drive form submissions.
11. Link to promotions and content that capture email signups through your website.
Don’t make people dig to find subscription options. Instead, keep your offers up front and include numerous calls-to-action.
12. Utilize guest blogging opportunities.
You’re gaining additional exposure through guest blogging. Including a link for readers to subscribe to your blog or additional form gated content in your author byline.
13. Run a promotion on a partner website or email newsletter.
As you work with strategic business partners, leverage their audiences to collect new email addresses from a fresh source.
14. Collect emails at events.
Trade shows and networking events are a great place to capture emails. Be sure to import these emails into your database, and send these contacts a welcome email confirming their opt-in.
15. Leverage your own events.
As you sponsor conferences, panels, symposia, or trade shows, collect registrations both online and off to collect emails.
16. Host a webinar online.
This will allow you to collect email addresses at registration and keep them engaged.
17. Convert direct mail prospects to receive emails instead.
Not only does this save you time and money in printing and mailing costs, but it also gives you an opportunity to collect emails. Be sure to include a shortened URL for online signup.
18. Leverage paid search.
Linking to landing pages with forms that include email sign ups will allow you to accomplish multiple goals.
19. Add a QR code to your print marketing collateral.
This will allow people to scan and opt in to your email database.
While this is by no means an exhaustive list, these ideas can help get you started. Many of these aren’t complicated or difficult. Some are as simple as adding an extra field to your forms. As you grow your email list with fresh, opt-in contacts, you’ll be able to nurture them into sales-ready leads.