Marketers are always looking for new and interesting ways to reach prospective customers. To be successful in today’s marketplace, you have to be able to differentiate yourself and stand out from the crowd. Content marketing is a great way to do just that.
We’ve covered before how providing great content can drive your company forward. If you missed it, check out our previous article, The Hero’s Journey Can Take Your Content Marketing to New Heights.
But as technology evolves and people become more involved with their devices, marketers must find new ways not only to get their attention, but to keep them engaged. Marketing with video can do just that. Whether it’s content marketing or straight forward advertising, people today love videos.
Knowing this, you can shape a preferred target audience from data to supply the desired video content to those interested in your products and services. Targeting a custom audience with third party data such as EDA can be an effective tactic.
Here are three reasons you should move your marketing forward with videos.
1. People Want Video
Consumers today crave video content. So, give the people what they want. According to Hubspot’s video marketing statistics, 43% of people want to see more video produced by marketers. What’s perhaps even more surprising is that companies have found that when they do use videos, 37% of videos retain the viewers down to the last second.
Digging deeper, the top 5% of videos retain 77% of viewers for the entire showing! Even something as simple as adding the word “video” to the subject line of your emails can boost open rates by up to 19%.
This trend holds true with business executives as well. According to Forbes Insights, When both text and video are available on the same topic, 59% of senior execs agree that they prefer to watch the video.
2. Video Marketing Is More Effective
To put it bluntly, not only is video becoming the preferred medium, but it also is the more effective option. Video has been proven to be incredibly successful at driving revenue. Videos have a 27% higher click through rate than text articles, and can boost conversion rates by up to 35%.
In addition to that, video has been shown to grow revenue 49% faster than non video users, with 52% of marketing professionals worldwide siting video as the medium with the best ROI.
The high click through rate, conversion rate, and revenue growth all are on the rise and indicate that not only is video a top technique now, but will continue to be a profitable and effective route for marketers to take in the future.
3. Video Is Where B2B Marketing Is Going
So, today’s consumers want videos, and videos have proven to be effective when marketers use them. Because of that, we are seeing more and more marketers make their way into videos.
A large portion of those in the B2B marketing game have at least tried their hand at videos, and even more are looking to start using video. A staggering 96% of B2B marketers will use video in the coming year. Video is primed to be a huge factor in the B2B marketing world moving forward.
Video Can Drive You To Marketing Success
Video marketing is preferred over traditional text. It has shown that not only is it effective after capturing and keeping attention, but it leads to an increase in conversion rates and has consistently shown to have the best ROI.
In the coming year, more and more competitive marketers will be producing and releasing videos for marketing purposes. Being able to compete and give the public what they are clamoring for can give your company an advantage over competitors.