Understanding how truck drivers apply for jobs is an important part of driver recruiting. It’s key to understanding this niche audience within the trucking industry. From there, recruiters can build and optimize the right campaigns to generate quality truck driver leads.
Research shows that internet search is the most common tool used by company drivers to search for jobs.
With search engines being such an important truck driver job search tool, you can’t afford to miss out on search. Fleet job pages need to show prominently for important keywords. But how can you make sure that your pages are showing prominently in organic search for important keywords?
Simply put, SEO is the answer. But it’s also a complex study, requiring a lot of forethought and planning. Instead of jumping head first into SEO best practices, let’s start at a very basic level.
Today let’s discuss what SEO actually is.
What is SEO?
This is the most basic question that some of you are probably asking. So let’s answer this as concisely as possible.
SEO is an acronym for search engine optimization. Basicly put, SEO is the conscious attempt to improve and optimize a website to rank higher in organic search results around specific keywords.
Here’s what that actually looks like.
A truck driver is looking for a job through search. They type in the keywords “truck driver jobs.” What comes up is the first page of organic search results and paid ads, and your site is ranking in the top spot.
This doesn’t happen by accident, especially for such a highly competitive keyword combination.
SEO is a very broad field of study. It can be as simple as developing a keyword strategy and modifying your writing or as hard as restructuring your site and eliminating unnecessary code. It all depends.
The key to SEO is building a website that is both “search engine friendly” and user friendly.
Why do I need SEO?
The majority of web traffic is driven by a few major search engines: Google, Bing, and Yahoo!. They are the primary method of navigation for most users, though channels such as email and social media are important too.
Search engines are a unique channel. They provide more targeted traffic than any of your other driver recruiting channels. As people directly look for what you offer, they come to your site thanks to search engines.
If a search engine can’t find your site, you miss out on incredible opportunities to generate applications.
Can search engines find me without SEO?
Search engines are really smart. They have extremely complex algorithms that have been designed to help them return search results lightning fast. But they still need your help.
The major engines are always working to improve their technology to crawl the web more efficiently and return better results. However, there is a limit to how they can operate.
With a little help from SEO, you can net thousands of visitors with increased attention. Otherwise, your site could be buried deep in search results with minimal visibility.
Can I do SEO?
SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web.
Here are a few places you can find SEO resources:
- Bruce Clay is a fantastic source for advanced and intermediate SEO.
- SEO Moz is another great resource for everything from basic to advanced SEO.
SEO can be a little scary for those of you who haven’t spent time researching, studying, and interviewing experts. But it doesn’t have to be. SEO is a process, one which you can master with the right help.