A well-designed landing page can be the difference between a prospect becoming a lead . . .
or losing interest.
1. Get to the point, and do it quick
When designing your landing pages, get straight to the point. People came to the page for a reason, make sure your page immediately addresses that need.
2. The headline should stand out
The headline should appear first and foremost. Make sure the color is bright and contrasts with other things on the page. Using contrasting colors moves the readers attention to exactly where you want it.
3. Consistent branding is a MUST
Consistent, strategic branding leads to a strong brand equity, which provides added value to your company’s products or services through brand recognition. Place the logo consistently and strategically when building a landing page. Also, remember the brand standards.
4. Avoid visual clutter
While having extravagant visuals sounds like a great idea, A/B tests repeatedly shows that including such images doesn’t help conversion. In fact, most of the time it distracts the reader. Just keep it simple.
5. Establish a clear visual hierarchy.
Headline, subheading, and subject matter. That about sums that up. Be clear and concise. Using a bulleted list is a good way to help the reader quickly scan the information and take away points of interest.
6. Add social proof
You can say how great your product is, but the addition of social sentiment, adds credibility to our product and services. Links to case studies, screenshots of facebook or twitter posts, or possibly a client quote helps build trust. Actually, 63% of people are more likely to purchase from a site that has product ratings and reviews.*
7. Create familiar layouts
While it’s important to continuously test landing page layouts, try not to radically change your layout every time. A sense of consistency helps the end user know how to navigate the page over time, rather than trying to figure it out each time – and therefore increasing drop off rates.