OUR PLATFORM DELIVERS
Buyer Influence
More than 90% of the buyer journey is invisible to your sales organization. We help sellers influence and accelerate that buyer journey. Each month, more than 1 million executives, across construction and transportation use our brand to inform their decision-making.
OUR PLATFORM DELIVERS
Programmatic Marketing
Our programmatic marketing is fueled by proprietary ownership data. Target based on specific equipment ownership, brand preference, purchase cycles and more. Our attribution tools show results with won and lost sales data to close the loop.
OUR PLATFORM DELIVERS
Market Insights
Our proprietary database of more than 5M industry entities and transactions generates insights into market trends and individual behaviors – of OEMs, dealers, individual equipment and buyers. Understand the buyer behavior and leverage brand loyalty and buying cycles.
SEE THE PLATFORM IN ACTION
Shifting buyer behavior
& driving revenue
“I use data, especially from EDA to find out where the next sale is going to come from and where the target base seems to be. If you’re not using data, you’re a dinosaur.”
Casey Seymour, 21st Century Equipment
SEE THE PLATFORM IN ACTION
Driving growth in digital marketplaces
“Randall Reilly has been a huge part of our shopping campaign success. We’re seeing an average of 10.69x on Return-On-Ad-Spend.”
Michelle Simkin, Titan Brands
SEE THE PLATFORM IN ACTION
Attracting buyers with intelligent geotargeting
“We use geotargeting to really hone-in on that prospect that might be 10-12 miles away, to drive him to the store.”
Mary Martinez, Horizon Distributors