

How does our platform deliver market insights?
Use data-driven insights to continually challenge and validate your go-to-market. Let our data help you identify verified buyers of equipment, predict lease expiration opportunities, estimate likely spend levels, anticipate growth trends and more.

Identify verified buyers of equipment

Predict lease expiration opportunities

Estimate likely spend
levels

Anticipate growth
trends

Determine equipment
valuation

Mitigate Risk
Proprietary Insights Powered by Our Technologies
Your subscription to market insights, tailored to your specific needs, means you never make decisions without visibility.
Our data, collected over decades and cleaned and appended by our proprietary hygiene and augmentation process, is vital information for vital industries.
Don’t just watch for growth. Fuel your growth with our platform.

Identify equipment
buyers in:
- Construction
- Agriculture
- Machine Tools
- Lift Trucks
- Logging
- Office Equipment
- Woodworking
Equipment owned, age,
financing cycles and more:
- Identify prospects
- Assess brand preferences
- Analyze purchasing patterns
- New vs. used preferences
- Spot parts/service opportunities

Target truck equipment buyers:
- Fleets
- Owner-operators
- Company drivers
Equipment owned, age, financing cycles and more:
- Identify prospects
- Assess brand preferences
- Analyze purchasing patterns
- New vs. used preferences
- Spot parts/service opportunities
- Pricing insights on used equipment buying/selling

Powerful, cloud-based appraisal and value forecasting tools for agricultural equipment dealers, lenders and other professionals.
- IronGuides – Precise equipment valuation based on dealer transaction data.
- IronHQ – Sales automation, CRM, and price quoting system for dealers.
- IronFleet – Up-to-date equipment valuations for lenders and dealers.
- IronAppraiser – The authority for used equipment values for equipment owners.
- IronSearch – New/used equipment marketplace
- IronAPI – Embed and manipulate our data for operational efficiency.

Assess construction auction equipment values for purchasing or reselling:
- Dealers
- Buyers
- Appraisers
Power your buying/selling decision-making with insights from:
- Auction data
- Price reference guide
- Serial number guide
- Bulk data

Data-driven intelligence to guide heavy equipment purchasing, valuation, operation and disposal.
For more than 60 years, EquipmentWatch has served:
- Contractors
- Equipment manufacturers
- Dealers
- Rental companies
- Lenders
- Insurers
- Government agencies
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