Listen to the article: Average Lifetime Value? What is it? Why should you care? Average lifetime value is the amount of revenue generated by a driver. You may think of… read more →
Listen to the article: Unless your fleet has zero turnover and no plans to grow, odds are you have to spend some money recruiting truck drivers. Which means you probably… read more →
Listen to the article: In the minds of many fleets, drivers have become a commodity. The mindset becomes “What is the cheapest driver I can get in my fleet?” And… read more →
Listen to the article: There are an infinite amount of metrics to measure in marketing. Your job is to find which of these metrics is the key performance indicator or… read more →
The Christmas spirit is setting in. You’re probably starting to relax at work. You may be dialing things down. You are also missing a golden opportunity to hire drivers at… read more →
Remember the last time you went to the doctor? When he finally walked into the room, did he immediately begin talking about all the features and benefits of the latest… read more →
Alliteration aside (oops I did it again), I want to give you some unknown tactics you may be missing on the search front. And search is important (as if it… read more →
Once upon a time . . . Do you already feel drawn in? Are your levels of concentration increased? Science would say so. Storytelling is our primary method of… read more →
How does your recruiting measure up? Your aim is to reach the right drivers with your messaging, and hopefully persuade them to drive for you, not the competition. That’s why… read more →
You’ve finally convinced yourself or your boss that content marketing is where it’s at. But you’re not seeing the results for which you hoped. Why? What went wrong? All the… read more →