For our first episode of 2022, Dave sits down with McKensie Worley and Seth Becker to discuss, “Where Are You Losing Leads?”
Jason Miller joins Dave to discuss his thoughts on exactly what happened in trucking throughout 2021, and what he thinks we can expect moving forward.
Dave welcomes back Kyle Jernigan to follow-up their discussion from our last Digging Deeper. Last time, in Episode 6 of our Digging Deeper Series: Speed > Cost-per-Lead: The Race to Fill Trucks, Dave and Kyle discussed the importance of speed when it comes to your driver recruiting; and how to approach talks about your recruiting […]
It seems like every week we see a new freight record being set. Fleets are struggling to keep up with the insane demand right now, which translates into a constant and urgent need for drivers. The problem is too many fleets are stuck in the old mindset of trying to find the cheapest leads. In our current situation, every day you wait around searching for those cheaper leads is another day your truck sits idle and you miss out on moving valuable freight!
Ad creative is a vital part to the success of your driver recruiting campaigns. With so many options out there it can become confusing to know just what to do. Today Dave welcomes, Kim Walker, Randall-Reilly’s Director of Digital Marketing. She shares her vast knowledge and goes over some of the biggest mistakes she sees, and reveals the 2.5 “v’s” of digital marketing. What exactly does that mean? Watch to find out!
Dave previously tackled lead-to-hire data with McKensie Worley on the very first episode of Digging Deeper. But it’s such a broad topic he decided to sit down and take a second swipe at it with Aaron Mowery. Together they go over everything that matters and talk about some of the common things they see and where fleets can improve moving forward.
In this episode, Dave sits down with Randall-Reilly’s VP, Strategic Accounts, Aaron Mowrey. Together they take a deep into the world of search engine marketing. From general to branded to competitive search, the guys talk about the pros and cons of various search marketing techniques and go over how to choose what’s right for your fleet. Join us now as we discuss all things search!
Well, it’s that time of year again. The lights are up, the presents are under the tree, and fleets around the country are relaxing their efforts until the calendar flips over 2021. No big deal, right? Well . . . taking your foot off the gas for the holidays when it comes to your driver recruiting efforts could be a major mistake.
If you could change one thing about your driver recruiting what would it be? All along the recruiting pipeline, there are opportunities to improve your efficiency. David is here to talk you through those opportunities and show you how even a change as small as 5% can have a massive impact to your recruiting success.
Dave is back with an all-new installment of Digging Deeper into Driver Recruiting. This time he sits down with Randall-Reilly’s Vice President of Sales, Recruiting, Seth Becker. Together they discuss just how important your fleet’s reputation is and how it can play an integral role in the success or failure of your truck driver recruiting efforts.