David Arsenault | Randall Reilly - Part 7
Categories
Article Marketing & Sales

13 Marketing Acronyms I Had to Learn

As I moved through the different phases of life, high-school, career, and career changes, I have been forced to learn the vocabularies of these worlds. While the colloquial slang of each microcosm comes with a host of new words and phrases, perhaps the hardest thing to adapt to is the copious amounts of abbreviations. In […]

Categories
Article Marketing & Sales

4 Ways to Isolate Your Content

If your content marketing goal is to confuse, drive zero leads, and waste your content, then keep all those wonderful blogs and infographics isolated. Here are four ways to keep the engagement and leads down. 1. Do Not Create a Content Calendar People need redundancy before a point is truly driven home. Making a content […]

Categories
Article Marketing & Sales

Your Content Is Only as Good as Your Designer

While content still hails as king, bad design can kill the most compelling copy. No matter how good of a marketing writer you are, the format of your design can quickly scare off potential consumers of your content. As editors, we must realize attention spans have become shorter. Readers scan quickly and move on. Follow […]

Categories
Article Marketing & Sales

TLC Recognized for Social Media

It’s easy to use words like premier and industry leader to describe yourself. But when peers praise your work with similar phrases the impact is much greater. At Randall-Reilly we manage numerous brands that we consider top notch media providers within their respective industries. We are not the only ones to think so. Last weekend […]

Categories
Article Recruiting

Finding Quality Drivers for a Top 10 Carrier

Client: A carrier with more than 5,000 trucks and 13,000 employees and independent contractors. They rank in the top 10 of Commercial Carrier Journal’s Top 250. Challenge: The client wanted us to help them recruit experienced drivers, students, and owner-operators to meet the demand of their rising freight volume Solution: Media Services: Digital: The client, using […]

Categories
Article Marketing & Sales

You Have a Great Website. Now What?

So you have built a great website that you know will grow your business. What should you do next? The greatest website in the world is useless without traffic. The old method of embedding tons of links and cramming the site full of keywords no longer works. So then what can you do? We faced […]

Categories
Article Marketing & Sales

Driving Audience Growth

An Overdrive Case Study In 2012, we began a strategic marketing campaign to increase the audience of the Overdrive audience. In an effort to practice what we preach, we employed the same custom marketing services we offer clients, but for one of our own brands. The goal was to increase engagement, social presence and sharing, […]

Categories
Article Recruiting

Werner Honors Our Military Heroes

One common theme that resurfaces in the trucking and transportation industry; veterans make great drivers. More and more carriers and state and federal government are finding ways to make it easier for veterans to get their CDLs and get back to work. One company that is doing its share to hire veterans is Werner. On […]

Categories
Article Marketing & Sales

From Banking to Trucking

As kids we marveled as our parents zoomed passed those behemoth machines on wheels. We gave them the signal and squealed in delight as their horns resonated across the highway. They were the mavericks of the road, cowboys riding massive metal steeds. Well now you are all grown up, and they are just plain ol’ truckers. However, […]