Listen to the article: As a small fleet, it is difficult not to get lumped in with bigger fleets when it comes to content on how to improve, best practices,… read more →
Listen to the article: The way people buy equipment has changed a lot over the years. The internet and smartphones—two of today’s biggest influencers on customer behavior—have made room for… read more →
There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people most likely to buy from you, but if you catch… read more →
Listen to the article: Every dealership wants to be successful, and it is easy to think you are doing all you can to make that possible. But when it comes… read more →
In the world of truck driver recruiting everyone is scrambling trying to gain an edge. Many fleets have come to settle on the idea that the more leads they can… read more →
Listen to the article: Despite how much we marketers want to be a part of every step of a prospect’s purchasing process, aka the buyer’s journey, it just isn’t possible.… read more →
Listen to the article: When it comes to making a good impression on potential hires, your fleet has limitations. You can only say so much in an ad, and your… read more →
Knowing what the current perception is among drivers and prospects, and being able to counter those opinions are a direct factor in how successful you will be filling open flatbed… read more →
Why tell someone something when you can show them instead? A page with nothing but text can easily be skimmed over or ignored. Put some bright beautiful images on that… read more →
Listen to the article: When it comes to advertising online, it can be difficult to tell if your efforts are really working. You get this report from your vendor that… read more →
