When it comes to an individual customer, you work hard to predict what they’ll buy, so you can supply it; when they’ll buy, so you’re there when they’re ready; and… read more →
We’ve discussed the necessity of adding a human touch to your recruiting. As I mentioned previously, no driver wants to be seen as a number or nothing more than another… read more →
There’s a driver shortage. You know this. We know this. But are you underestimating how aware drivers are of this? Your desperation to hire drivers shows in your recruiting process.… read more →
When it comes to driver recruiting, you do a lot to convince drivers you’re the right pick. You empathize with their pain and offer solutions. You cater to their interests.… read more →
Congratulations! Your strategy for generating driver leads is a success. You’re putting your budget in the right places and getting the attention of the right drivers. How wonderful would life… read more →
It used to be difficult, and in some ways, impossible to pinpoint what led to your success and failures in your marketing. You couldn’t tell what you were doing right… read more →
I thought about starting this article off with a definition of the topic. What is the buyer’s journey? Then I realized everyone knows what the buyer’s journey is because everyone’s… read more →
In this day and age, the world is saturated with digital information. There are so many bytes of data being produced every day, they’re measured by the quintillion. To put… read more →
There’s an old argument of which is better, inbound marketing or outbound marketing, and a lot of articles out there that advocate substituting one for the other. But what if… read more →
As marketers, we can become so immersed in the constant production and running of campaigns, we end up devoting too little or no time to improving our process. It’s easy… read more →