When focused on the whirlwind of trying to hire drivers, it can be tough to pinpoint the mistakes that are getting in the way of your recruiting process. In our… read more →
In the current world of recruiting, competition is high. You and your competitors are fishing for the same truck drivers in the same shrinking pool of drivers searching for jobs.… read more →
The easiest way to recruit new drivers is to do the things you have always done, right? This is very common when advertising for new drivers. Your company uses the… read more →
“A fool thinks himself to be wise, but a wise man knows himself to be a fool.” William Shakespeare According to that quote, wisdom is the awareness that you don’t… read more →
These days, the power of paid search advertising (also known as pay-per-click) is no secret. According to a Forrester Research company known as Jupiter Research, 81% of users find their… read more →
It’s unfortunate how common it is for sales and marketing teams within the same company to have a less-than-harmonious working relationship. There’s too often a struggle to align and see… read more →
When it comes to an individual customer, you work hard to predict what they’ll buy, so you can supply it; when they’ll buy, so you’re there when they’re ready; and… read more →
We’ve discussed the necessity of adding a human touch to your recruiting. As I mentioned previously, no driver wants to be seen as a number or nothing more than another… read more →
There’s a driver shortage. You know this. We know this. But are you underestimating how aware drivers are of this? Your desperation to hire drivers shows in your recruiting process.… read more →
When it comes to driver recruiting, you do a lot to convince drivers you’re the right pick. You empathize with their pain and offer solutions. You cater to their interests.… read more →