Does Facebook marketing really apply to B2B marketing? Is your target audience in the trucking and construction industry on Facebook? We recently held a webinar that answered all those questions and more. You can view the recorded webinar by clicking on the link below. (It’s 30 minutes well-spent.) WATCH THE RECORDED WEBINAR: B2B Facebook Marketing: […]
Author: Julie Arsenault
Like most marketing teams, we are doing our best with a small staff and a smaller budget. We also have a team that is spread out across the 50 states. Remote teams are becoming more and more common, so I thought I’d share some of the tools we’ve found that help us get work done. […]
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Self-Awareness for Marketers
If you’re in marketing, it’s easy to get cynical. Every book I read on marketing, I’m thinking “I can see through your content marketing strategy, and no, I’m not going to call you for consulting services.” However, being aware of marketing isn’t the same as being self-aware. Think about it. You notice ads and commercials […]
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7 Content Marketing Musts
1. Recycle Your Content There are copious amounts of good content around you waiting to be used. Longer articles can be condensed into blogs. Blogs can be expanded into articles. Find where your customers have given feedback and turn it into testimonials. Turn copy into a video or infographic or vice versa, turn an infographic […]
A few days ago, I was reading an article on LinkedIn. (By the way, LinkedIn has been exploding their site with great content lately.) The article described potential pitfalls that you walk right into in your personal career development. Then, it went on to offer the caveat that it might be the fault of your […]
According to the Mayans, this Friday, Dec. 21, 2012, will be the Apocalypse, the complete and final destruction of the world. While the imminent end of the world is dubious at best, one thing is certain: If the nation’s 3 million trucks were to stop running, the world as we know it would grind to […]