The key to dealerships increasing their sales numbers is knowing who they’re selling to. New equipment buyers and used equipment buyers are looking for different things and find different things… read more →
Throughout my time here at Randall-Reilly we’ve been lucky enough to be welcomed into to various dealerships and fleets to see how they run from day-to-day. One continual thing we… read more →
No matter what industry you may find yourself in, a common headache dealerships seem to share is having trouble moving used equipment. The longer a piece of equipment sits idle… read more →
Quick question. Do you know who is visiting your website(s) or other online quality content? You pour money into steering people to landing pages or home pages and once they’re… read more →
It happened. Another year is gone. 2018 we barely knew ye. Now that the new year is here it’s time to shake off the holidays and get back to work.… read more →
What’s the best way to make a sale? Identify those in the market who are ready to buy BEFORE your competition does. This is true no matter what industry you… read more →
How do you approach your recruiting? Are you investing in trying to find and hire the absolute best drivers for your fleet, or are you simply trying to reach as… read more →
Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality drivers is limited and every time a competing fleet hires… read more →
Marketing is a highly competitive and expensive business to be in these days. A critical component of success in the current environment is effective targeting and the elimination of wasteful… read more →
The biggest struggle most B2B marketers face is getting their messaging in front of the right audience. And if you can’t accurately target who you’re after how can you ever… read more →