Joshua Miller | Randall Reilly - Part 28
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Article Recruiting

How to Counter 4 Myths About Flatbed Truck Driving

A huge factor in the success of recruiting truck drivers comes down to knowing your audience and knowing how to talk to them. Recruiting qualified drivers for flatbed trucks can be fairly difficult. In addition to battling other fleets for the best possible drivers, when recruiting flatbed drivers it’s important to address the reputation of […]

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Article Recruiting

The 2 Pronged Approach to Recruiting Diesel Techs

We all know fleets are hurting for drivers right now, but there is another area that fleets are struggling with as well. As important as it is to find drivers to man the trucks and keep them moving, it’s just as important to have qualified diesel techs to maintain those trucks. With increased competition from […]

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Article Marketing & Sales

More Farmers Are Online Than Ever Before. Are You Doing All You Can to Target Them?

We depend on farmers to grow and produce our foods just as much today as we ever have. However, the most recent ag census indicates something strange is happening. From 2007 to 2012 there was a 4% drop in the number of active farmers. In addition to the total number of farmers falling, the average age […]

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Article Marketing & Sales

3 Ways to Target with Custom Digital Audiences to Sell Used Trucks

Heavy-duty commercial trucks can be very expensive. The initial purchase can be upwards of $120,000. Then there is the cost associated with merely operating the vehicle and keeping it properly maintained to stay in safe working condition. Even with these high costs it may make financial sense for a company to buy a new rig […]

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Article Recruiting

4 Effective Recruiting Methods You May be Underutilizing

Recruiting truck drivers is a constant struggle. The demand for drivers still outweighs the current supply. Today’s fleet numbers are constantly in flux, almost continuously gaining and losing drivers. To be successful, companies and their recruiting partners must have an effective recruiting strategy. There are many ways to approach recruiting and it’s very easy to […]

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Article Recruiting

Content Marketing is the Secret Weapon for Effective Recruiting

Recruiting qualified truck drivers can be difficult and extremely competitive. Trucking fleets and their recruiting partners must find a way to capture a prospective driver’s attention. Everyday people are flooded with ads across all forms of media. The drivers that fleets are looking for are no different. The average prospect sees between 300 and 3,000 […]

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Article Marketing & Sales

How to Optimize Truck Dealerships in a Down Market

The changing landscape of the economy can be scary. No industry is immune to it. Being able to maintain and even grow sales in down times can be the difference between success or failure.  The country is currently recovering from a sizable financial crisis. While things have certainly gotten better, some are still feeling the […]

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Article Recruiting

Could Women be the Answer to the Driver Shortage?

Everyone is well aware of the current driver shortage the trucking industry is facing. The problem could be on the verge of getting even worse. The amount of freight shipped in the United States is growing by leaps and bounds. It is now estimated that the country will need 96,000 new drivers per year to […]

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Article Recruiting

What Does UberFreight Mean for Driver Recruiting?

Over the last several years an interesting business model has emerged. On-demand services of every kind have sprung up and permeated our culture. Everything from how we enjoy entertainment, order food, and get around town has evolved. Uber is practically the poster child for this on-demand movement. The whole appeal really boils down to a […]

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Article Marketing & Sales

Hypertargeting Can Take Your Digital Campaigns to the Next Level

Online digital campaigns have seemingly taken over the world of marketing. While they can be very effective if implemented properly, many marketers’ digital campaigns fail to reach their full potential. The key to launching any successful campaign is making sure you reach the target audience; and this is where many fall short. It’s not enough […]