Wouldn’t it be a game changer if you could predict when and what equipment your prospects were planning to buy? As the coronavirus (COVID-19) leads some prospects to reevaluate or cut back on their expenses, identifying the best prospects for your company is an important factor in future growth. To experience significant success selling equipment, […]
Author: Kathleen Craft
If anything is certain about marketing during an era of massive disruption, it’s that there’s an immediate opportunity for your message to be seen where your current and potential customers are congregating. In trucking and construction, it’s highly likely that your prospects are getting their coronavirus (COVID-19) industry news from our media brands like CCJ, […]
“Do what you can, with what you have, where you are.” — Theodore Roosevelt With very little notice due to the outbreak of the coronavirus global pandemic, most businesses are now doing just about everything virtually. Certain tools can ensure your workforce stays connected to each other and clients, making the temporary social isolation less […]
Navigating during the global coronavirus (COVID-19) pandemic can be stressful as you try to maintain business while managing the impact on day-to-day living. While these are unprecedented times, there are strategies to help you stay laser-focused on your top clients, sharpen how you prospect for new business and fine-tune internal and external messaging. 1. Focus […]
Location-based marketing covers a wide range of options, all designed to target customers where they shop, live, work and access entertainment. One location-based marketing strategy is to serve your nonskippable ad to targeted buyers while they stream their favorite shows or play their favorite video games. Using addresses from our verified B2B purchase data along […]
If you are wondering why your website isn’t generating leads like it used to, it may be because you are not appearing on the first page or pages of a Google search. The first page gets more than 98% of all clicks for products and services. Google processes 63K searches per second, and their evolving […]
Like nearly 95% of all shoppers, I seldom make a purchase without consulting online reviews and asking peers about their experience with the product. But, with all things being equal, a recommendation from a peer will tip the scale. In fact, 97% of B2B customers cited user testimonials and peer recommendations as the most reliable […]
If your company isn’t using location-based marketing — and specifically geofencing — you are being left behind. This powerful technology allows you to send targeted messages to prequalified prospects when they enter particular geographic zones. And research shows it works. Not only do 80% of people want to receive location-based alerts from businesses, but data […]
What if you could customize a comprehensive marketing strategy to target individual, high-value prospects one at a time? At first blush, this may seem highly aspirational, but if your business follows the 80/20 rule, then 80% of your profits come from 20% of your client base. This makes a more individualized approach more feasible and […]
The process of turning potential customers into active buyers can look pretty similar for many businesses in the B2B world. You are familiar with the process. It is the sales/conversion lifecycle or funnel: Target: Identify who you want to reach. Connect: Connect with them through your advertising on various platforms. Engage: Sort through leads and […]