Wouldn’t it be a game changer if you could predict when and what equipment your prospects were planning to buy? As the coronavirus (COVID-19) leads some prospects to reevaluate or… read more →
If anything is certain about marketing during an era of massive disruption, it’s that there’s an immediate opportunity for your message to be seen where your current and potential customers… read more →
“Do what you can, with what you have, where you are.” — Theodore Roosevelt With very little notice due to the outbreak of the coronavirus global pandemic, most businesses are… read more →
Navigating during the global coronavirus (COVID-19) pandemic can be stressful as you try to maintain business while managing the impact on day-to-day living. While these are unprecedented times, there are… read more →
Location-based marketing covers a wide range of options, all designed to target customers where they shop, live, work and access entertainment. One location-based marketing strategy is to serve your nonskippable… read more →
If you are wondering why your website isn’t generating leads like it used to, it may be because you are not appearing on the first page or pages of a… read more →
Like nearly 95% of all shoppers, I seldom make a purchase without consulting online reviews and asking peers about their experience with the product. But, with all things being equal,… read more →
If your company isn’t using location-based marketing — and specifically geofencing — you are being left behind. This powerful technology allows you to send targeted messages to prequalified prospects when… read more →
What if you could customize a comprehensive marketing strategy to target individual, high-value prospects one at a time? At first blush, this may seem highly aspirational, but if your business… read more →
The process of turning potential customers into active buyers can look pretty similar for many businesses in the B2B world. You are familiar with the process. It is the sales/conversion… read more →