Teresa Boykin | Randall Reilly - Part 10
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Article Marketing & Sales

Where are you really in the market?

If you think you know exactly where your company stands among its consumers and competitors, but you’re not paying attention to things like product launches, new companies, and external factors like seasonality or geography, then your perspective is incomplete. Now more than ever amid the coronavirus pandemic, a data-driven strategy is vital to understanding where […]

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Article Marketing & Sales

Business journalists earn multiple industry awards

Overdrive’s coverage of trucking-related topics in 2019 earned four prestigious Jesse H. Neal awards, which recognize exemplary work in business journalism and are considered the Pulitzer Prizes of business media. Equipment World was recognized as a finalist in two key award categories. Overdrive’s in-depth coverage of the electronic logging device mandate in 2019’s ELD Data […]

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Article Marketing & Sales

4 essential elements of coronavirus messaging

In the unprecedented times of this coronavirus pandemic, it can be hard to figure out how to maintain engagement with your audience and not strike the wrong note or appear transactional. And when most buyer journeys can take three to nine months, it can be tempting to hit pause on advertising. The challenge with the […]