B2B Facebook Marketing Q&A: Stop Falling Behind
Does Facebook marketing really apply to B2B marketing? Is your target audience in the trucking and construction industry on Facebook?
We recently held a webinar that answered all those questions and more. You can view the recorded webinar by clicking on the link below.
However, many of you that attended the webinar had more questions, which was great! To help those that weren’t able to attend, we’ve written out answers to the questions below in case you’ve been asking the same things.
Let the questions begin!
Q: Can you explain more about the News Feed?
Now remember that Facebook has said that the average user has the potential to see 1,500 stories every time they log into Facebook. Facebook’s algorithm adjusts what post a person sees when they login based on the posts that they’ve interacted with over time. That filtering applies to both friend posts and brand posts and ads.
Q: Do you know how I can avoid showing one ad to the same person multiple times. I run a website conversion campaign, but the same person keeps seeing my ads. Can I control it, or is it because it keeps showing to people that are likely to convert?
- Adjust your daily spend allowance. Keeping it low means the spend will run out earlier in the day and people will stop seeing your ad.
- Rotate your audiences. Segmenting your audiences means you can keep showing your ad, but give each audience a break from seeing the same ad.
- Set exclusion audiences. For conversions, set up an exclusion audience for people that have visited your conversion page. If you are running the same ad to multiple audiences, you can set each ad to exclude the audiences of the other ads.
Q: For the collecting leads ad type, do you only pay for completed conversions?
Q: Have you found that certain audiences are more prone to certain types of calls to action, which are most popular and with which audiences?
Q: Have you heard of people having trouble boosting their posts?
Q: Have you run a page like campaign, if so was it successful?
Q: The data that you note within the beginning, are they using Facebook for personal or business? Or both?
Q: What if we have locations in 2 different states? How do I add all addresses?
Q: What’s a good budget? How do you know if it’s enough or not enough?
Q: When we choose conversions on a website with an auction-based CPM, how are impressions throttled by Facebook? In other words, how can we increase traffic through this ad method since we don’t necessarily know what our hard bid is? Hope this makes sense.
Another option would be to set up a web traffic based ad, and then run your conversion based ads to website visitors. That way you would be nurturing people to get to your website, then converting that more targeted audience through conversion ads.
Q: Would it be better to pay Facebook for promoting our page than to do it in an organic way?
Q: I’m not up-to-date on Facebook advertising. We don’t want our followers upset with overload from our page. Will Facebook automatically account for this?
Q: Our business has three locations. Do you know if FB has any plans to allow companies to list multiple locations on one FB company page?
Q: What do you think is the best way to get more likes for a business page?
Again, if you missed the webinar, you missed out! But you can still view the recording to get caught up.