Banner Display Glossary for Trucking and Construction

Banner display is an effective tool in your digital marketing campaign. To make the most of your efforts and maximize your budget it is important to target prospects effectively and efficiently. Take advantage of the measurable tools and platforms that are available to you.

Targeting correctly will allow you to find quality leads, expand your audience, and produce higher conversion rates. A successful banner program is all about reaching the right prospects in the right way and at the right time.

Type of Targeted Display

Audience Source

Type of Targeting

Where the Banner Appears

Key Benefit

Audience Display
Randall-Reilly Websites

Content Viewed

Anywhere in an online browser after a user leaves a Randall-Reilly website

Quickly connect to an established audience
IP Display
Randall-Reilly Websites

Business Location

Anywhere in an online browser after a user leaves a Randall-Reilly websites

Reach an entire company and engage those with buying power
Social Display
Randall-Reilly Websites

Content Viewed

Facebook News Feed

Connect to your audience in a non-competitive environment
Truck Stop Display
Truck Stop Location


Online banners within a trucks top radius

Geo-target drivers while they’re on the road
Search Display
Keyword Searches

Content Searched + Websites Visited

Banners on websites after clicking on search results

Ensures that you’re targeting an already engaged prospect
Online Audience


Anywhere Online

Define your audience with greater accuracy and extend to a larger online presence.

Download the targeted display glossary to find new ways to reach prospects.

Here’s a menu of the targeted display products that we offer.
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Want to learn more about online display marketing?

Start with part one of our 5 part display series to learn about all the different targeting techniques you can use to recruit drivers and market to the trucking and construction industries.

Banner Display Part I: Target or Go Home