Banner display is an effective tool in your digital marketing campaign. To make the most of your efforts and maximize your budget it is important to target prospects effectively and efficiently. Take advantage of the measurable tools and platforms that are available to you.
Targeting correctly will allow you to find quality leads, expand your audience, and produce higher conversion rates. A successful banner program is all about reaching the right prospects in the right way and at the right time.
Type of Targeted Display |
Audience Source |
Type of Targeting |
Where the Banner Appears |
Key Benefit |
| Audience Display | Randall-Reilly Websites |
Content Viewed |
Anywhere in an online browser after a user leaves a Randall-Reilly website |
Quickly connect to an established audience |
| IP Display | Randall-Reilly Websites |
Business Location |
Anywhere in an online browser after a user leaves a Randall-Reilly websites |
Reach an entire company and engage those with buying power |
| Social Display | Randall-Reilly Websites |
Content Viewed |
Facebook News Feed |
Connect to your audience in a non-competitive environment |
| Truck Stop Display | Truck Stop Location |
Location |
Online banners within a trucks top radius |
Geo-target drivers while they’re on the road |
| Search Display | Keyword Searches |
Content Searched + Websites Visited |
Banners on websites after clicking on search results |
Ensures that you’re targeting an already engaged prospect |
| DisplayAmpTM | Online Audience |
Behavioral |
Anywhere Online |
Define your audience with greater accuracy and extend to a larger online presence. |
Want to learn more about online display marketing?
Start with part one of our 5 part display series to learn about all the different targeting techniques you can use to recruit drivers and market to the trucking and construction industries.
Banner Display Part I: Target or Go Home
One reply on “Banner Display Glossary for Trucking and Construction”
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