Customers don’t just want personalization; they expect it. Learn how to exceed their expectations and keep them engaged with dynamic content. What is dynamic content? Dynamic content is content that is adaptive and changes based on predefined conditions informed by data, such as a user’s interests, past behavior, and demographic information. It can exist on […]
Some marketing tactics can actually hinder your company’s growth. Here’s three marketing mistakes that could be costing your customers, and how to fix them. 1. Everything Is a Sales Pitch Constant self-promotion will stall any actual conversations between you and your audience, preventing you from finding out what they truly want while also turning them […]
Email marketing is a truly versatile marketing tactic. You can increase thought leadership with an informative newsletter, boost sales with a drip marketing campaign, and even convert prospects by sending special deals based on what they’ve already expressed interest in. Seventy-seven percent of marketers say they have seen an increase in email engagement over the […]
Believe it or not, a myriad of checklists, timed reminders, and sticky notes on your monitor is not the most efficient way to make sure your marketing-to-sales funnel flows smoothly. According to HubSpot’s latest Not Another State of Marketing Report, seventy-six percent of companies use marketing automation, and these are the three most sought-after benefits. […]
Content marketing is used by 82% of companies, and that number is growing. But not all forms of content are equal, and many professional marketers show a strong preference for three types of content. According to HubSpot’s latest Not Another State of Marketing Report, these are marketers’ favorite forms of content. 1. Videos The fact […]
For the best success, you need to keep your engagement high for all content. So what do you do if your email click-through rates are seriously low? Follow these five tips to improve your email CTR. 1. Make sure your content is relevant Developing relevant content is certainly easier said than done, but there are […]
COVID-19 has changed our personal and professional lives. To sustain sales momentum, it’s key to make sure your marketing strategy changes with the way your buyers shop. Here are three ways COVID-19 has changed B2B marketing. 1. Digital marketing is more important than ever In a study regarding the effect of COVID-19 on B2B marketing […]
We provided a 295% ROI for our client with a 53% conversion rate.