Marketing & Sales | Randall Reilly
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Can You Really Shift Buyer Behavior?

Shifting buyer behavior isn’t an exact science. After all, you’re often trying to sway the opinions, choices, and ideas of real people with a wide-range of experiences. But that doesn’t mean it’s impossible. In fact, there are a number of tactics you can employ to shift the behavior of your buyers, fight brand loyalty of other brands, and improve the overall sales and marketing efforts of your business.

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Article Marketing & Sales

Brand Equity Development: Why It’s Important and How To Build It

Whether your company is B2C or B2B, brand equity development is crucial to its success. That’s because it provides your business with the strategies it needs to improve awareness, gain new customers, and ensure it’s continuing to deliver on your marketing and sales objectives. But there are some key elements to brand development that are important to understand before you dive in. That includes how it differs from branding and the best way to accomplish your brand equity development plan.

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Article Marketing & Sales

Building The Best Sales Data Strategy

to generate prospects, sales data can help. But using it is one thing, it’s another thing to know how to find sales data that can actually help your business.

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Article Marketing & Sales

Relying on Sales Experience Alone? You Don’t Have To

otionally connect with leads, and entice businesses to purchase their products. Using quick-thinking sales techniques can feel rewarding, but it’s also possible your salespeople are missing out on amazing opportunities for your business by relying on experience alone. Sales technology and data helps businesses improve their numbers by uncovering the best places to focus their selling efforts and make their sales experience and skills that much more effective.

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How To Drive Business Development With Digital Marketing

to a more successful marketing strategy and, in turn, a more successful business. Are you looking to start a digital marketing campaign from scratch? Hoping to find new ways to boost your current one? This article can help you improve your business development with digital marketing examples and a step-by-step guide to get the job done.

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How To Use Sales Technology To Improve Your Business

Technology and data is a powerful way for businesses to boost their sales and improve their marketing efforts. From helping you better understand your customers to placing well-targeted ads that bring them right to your website, it’s important to understand exactly how sales technology works and the ways it can benefit your business.

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What you need to know about OTT and CTV marketing

OTT/CTV marketing can place your non-skippable ads right in front Americans stream 8 billion hours of content per month, and 204 million U.S. viewers are predicted to watch CTV in 2022. OTT/CTV marketing can place your non-skippable ads right in front of your prospects  while they’re streaming their favorite show. Here’s what you need to […]

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4 critical things your digital marketing needs

Digital advertising accounted for 64% of ad spend in 2021, and it’s not hard to see why. Digital marketing campaigns allow marketers to more effectively target prospect with many tactics and strategies, from social media marketing used for brand awareness to digital ads meant to drive revenue. To make sure your digital marketing campaign succeeds, […]

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3 reasons visual design in digital marketing is more important than you might think

It’s easy to be intimidated by the visual design for your digital marketing campaigns, but even small design-related things can have a huge impact: ·  Ninety-four percent of first impressions are design-related ·  Using the right colors in your designs improves comprehension by 73% ·  Colored ads are also viewed 40% more than plain ads […]

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Article EQ - Featured Content Marketing & Sales

How to prevent email opt-outs

Email marketing has a 36:1 ROI, but you could be self-sabotaging if your subscribers are constantly opting out. Make sure your prospects and customers stay engaged with these four tips. 1. Send fewer emails Email marketing should be about quality, not quantity. You don’t want to spam your subscribers. It’s unlikely you have enough quality […]