Article | Randall Reilly - Part 2
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Article EQ - Featured Content Marketing & Sales

How to prevent email opt-outs

Email marketing has a 36:1 ROI, but you could be self-sabotaging if your subscribers are constantly opting out. Make sure your prospects and customers stay engaged with these four tips. 1. Send fewer emails Email marketing should be about quality, not quantity. You don’t want to spam your subscribers. It’s unlikely you have enough quality […]

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4 CTA Fails that Hurt Your Marketing Strategy

A call to action is an essential part of your marketing strategy. It improves digital marketing performance by increasing the likelihood that your prospects will convert.  It can increase engagement and revenue among customers as well. If they’re interested in something you’re offering, whether it’s a free content download or a new product, then they’ll […]

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3 types of email newsletters you can use to attract customers

Email newsletters are a popular and powerful marketing tool. In fact: ·  Email marketing has a 4,200% ROI ·  Four out of five marketers would rather give up social media marketing than email marketing ·  Thirty-one percent of B2B marketers say email newsletters are the best way to nurture leads You can get these benefits […]

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Article EQ - Featured Content Marketing & Sales

3 Ways Workflow Automation Helps You Convert Leads

In order to convert customers, you need to respond to your leads quickly, getting to them before your competitors do or before the leads reach out to your competitors. Companies who respond to leads in five minutes or less are up to 100 times more likely to convert them. It takes the average B2B sales […]

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Why Programmatic Advertising is a Marketing Tactic You Need to Know

Programmatic advertising brings a whole new meaning to data-driven marketing, with the ability to expertly target your audience and automatically buy ads they will see. In fact, ninety-three percent of marketers have seen success with this strategy, making it something you want to know more about. What is programmatic advertising? In broad strokes, programmatic advertising […]

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How to spot what your marketing strategy is missing

There are countless moving parts in a marketing strategy, which means there are a lot of things you could be overlooking. If your company growth is not where you want it to be, your strategy may be missing these key marketing tactics. 1. If your ads have low engagement, you could be missing buyer personas. […]

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4 Ways to Generate More Qualified Leads

Not all leads are created equal. You want to generate qualified leads, which are more likely to convert and have a lower churn rate than unqualified leads that tie up your resources. To learn where to look and how to attract qualified leads, keep reading. What exactly is a qualified lead? A marketing qualified lead […]

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How to Drive Higher Engagement with Dynamic Content

Customers don’t just want personalization; they expect it. Learn how to exceed their expectations and keep them engaged with dynamic content. What is dynamic content? Dynamic content is content that is adaptive and changes based on predefined conditions informed by data, such as a user’s interests, past behavior, and demographic information. It can exist on […]

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3 Marketing Mistakes You Need to Stop Making (And What To Do Instead)

Some marketing tactics can actually hinder your company’s growth. Here’s three marketing mistakes that could be costing your customers, and how to fix them. 1. Everything Is a Sales Pitch Constant self-promotion will stall any actual conversations between you and your audience, preventing you from finding out what they truly want while also turning them […]

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3 Ways You Can Improve Email Engagement

Email marketing is a truly versatile marketing tactic. You can increase thought leadership with an informative newsletter, boost sales with a drip marketing campaign, and even convert prospects by sending special deals based on what they’ve already expressed interest in. Seventy-seven percent of marketers say they have seen an increase in email engagement over the […]