We’ve discussed the necessity of adding a human touch to your recruiting. As I mentioned previously, no driver wants to be seen as a number or nothing more than another… read more →
There’s a driver shortage. You know this. We know this. But are you underestimating how aware drivers are of this? Your desperation to hire drivers shows in your recruiting process.… read more →
Leads, leads, leads! When it comes to driver recruiting that seems like all anyone ever wants to talk about. How many leads can I get? How much will it cost… read more →
Welcome back to the flipping the recruiting funnel series. This week we will be taking a closer look at the connect phase. If you’re new to the series and want… read more →
We’ve been discussing the idea of approaching your recruiting in a different manner the past several weeks. We’ve already covered the basic idea of flipping the recruiting funnel and the… read more →
Welcome back to our ongoing series covering the recruiting funnel. The purpose of these articles is to try and help you gain a new perspective on how you approach and… read more →
In the introduction to this recruiting funnel series, I briefly touched on what the marketing/sales funnel is and how it relates to your recruiting. As we move forward I will… read more →
We’ve talked about the similarities between marketing and recruiting truck drivers a few times here. The articles, 3 Ways to Improve Your Recruiting with Marketing Principles and Content Marketing is… read more →
How does your recruiting measure up? Your aim is to reach the right drivers with your messaging, and hopefully persuade them to drive for you, not the competition. That’s why… read more →
Landing pages have come to serve a vital role in the digital age of driver recruiting. The whole purpose of landing pages is to help drive leads and conversions. In… read more →