Drive past any company truck on the interstate and you’re likely to see some variation of DRIVERS WANTED. Most trucks also feature a platitude like ‘We Love Our Drivers,’ which… read more →
In a tough recruiting market, driver recruiters have to be capable of targeting their advertising. It’s a constant struggle, regardless of where or what fleet you work for. The biggest… read more →
This is the second part in a four part series. Last week we met Todd, the director of recruiting for a small fleet out of Spokane, WA. Just like we… read more →
What is the Recruiting Lifecycle The Recruiting Lifecycle is a method for improving your driver recruiting. More specifically, it’s the different stages that drivers go through when making an… read more →
People like to talk about “big data” a lot these days. But data that is just big doesn’t actually do anything. If you are a aftermarket parts and service distributor,… read more →
Hopefully you have already downloaded the 2014 Company Driver Connectivity Study and read it thoroughly. If you haven’t, go ahead and do that. Its fine. I’ll wait…. You’re back? Great!… read more →
According to the American Trucking Association’s Benchmarking Guide for Driver Recruitment and Retention, retirement is the leading cause for drivers leaving the workforce. An estimated 37% of new drivers entering… read more →
For most fleets, the bulk of your driver employees are probably made up of company drivers and not owner-operators. Not only are there more company drivers, but they are also… read more →
Driver recruiters have a difficult job. Besides the obvious pressure that comes with increasing turnover and the ever shrinking pool of available drivers, there is also the constant barrage of… read more →
Although we often compare driver recruiters to marketers, one of the key differences is that very few marketers operate under the same pressure as the average driver recruiter. Fleets lose… read more →
