February 2022 Monthly Driver Recruiting Trends
January’s overall average cost per lead (CPL) dropped 11% month-over-month (MoM) to its second lowest level since last March (only August’s was lower). Through the first half of February[1], average CPL is on pace to decline further, but historically the trend has been for lead costs to tick upwards in the back half of the month.
January 2022 Monthly Driver Recruiting Trends
The following metrics are sourced from truck driver recruiting campaigns managed by Randall-Reilly. Recent trends are detailed below in an effort to review driver employment activity.
January 2022 Trucking Market Update
Demand for for-hire truck transportation exhibited an uptick on a seasonally adjusted basis in the fourth quarter of 2021 based on the for-hire trucking ton-mile index, an index assembled by Yem Bolumole at the University of Tennessee and myself based on linking output from 41 freight generating sectors identified from the Commodity Flow Survey.
Monthly Driver Recruiting Trends – December 2021
The following metrics are sourced from truck driver recruiting campaigns managed by Randall Reilly. Recent trends are detailed below in an effort to review driver employment activity. In the past 12 months, the network of unique driver recruiting landing pages maintained by Randall Reilly has been visited by over 5.6 million users. Over 4.6 million […]
Monthly Driver Recruiting Trends – November 2021
The following metrics are sourced from truck driver recruiting campaigns managed by Randall-Reilly. Recent trends are detailed below in an effort to review driver employment activity.In the past 12 months, the network of unique driver recruiting landing pages maintained by Randall-Reilly was visited by over 5.5 million users. Over 4.5 million unique users visited using […]
Monthly Driver Recruiting Trends – October 2021
The following metrics are sourced from truck driver recruiting campaigns managed by Randall-Reilly. Recent trends are detailed below in an effort to review driver employment activity. In the past 12 months, the network of unique driver recruiting landing pages maintained by Randall-Reilly was visited by over 5 million users. Over 4 million unique users visited […]
Monthly Driver Recruiting Trends – September 2021
The following metrics are sourced from truck driver recruiting campaigns managed by Randall-Reilly. Recent trends are detailed below in an effort to review driver employment activity. In the past 12 months, the network of unique driver recruiting landing pages maintained by Randall-Reilly was visited by over 5 million users. Over 4 million unique users visited […]
Monthly Driver Recruiting Trends – August 2021
The following metrics are sourced from truck driver recruiting campaigns managed by Randall-Reilly. Recent trends are detailed below in an effort to review driver employment activity. In the past 12 months, the network of unique driver recruiting landing pages maintained by Randall-Reilly was visited by over 4.7 million users. Over 3.8 million unique users visited […]
Monthly Driver Recruiting Trends – July 2021
The following metrics are sourced from truck driver recruiting campaigns managed by Randall-Reilly. Recent trends are detailed below in an effort to review driver employment activity. In the past 12 months, the network of unique driver recruiting landing pages maintained by Randall-Reilly was visited by over 4.38 million users. Over 3.5 million unique users visited […]
Monthly Driver Recruiting Trends – June 2021
The following metrics are sourced from truck driver recruiting campaigns managed by Randall-Reilly. Recent trends are detailed below in an effort to review driver employment activity. In the past 12 months, the network of unique Driver Recruiting Landing Pages maintained by Randall-Reilly were visited by over 4 million users. Over 3.1 million unique users visited […]
