Why Are Your Truck Driver Recruiters Failing?
Listen to the article: There are many factors that can end up influencing your driver recruiting. We’ve covered several of them in the past few weeks. From building an efficient driver recruiting budget, to creating a driver-centric company culture, to figuring out what is really driving your cost-per-hire up; they’re all important, but there’s another […]
What Really Affects Your Cost-Per-Hire?
Listen to the article: When you are trying to increase the efficiency of your recruiting strategy, it makes sense to get as much out of your recruiting budget as possible. So one of every fleet’s main goals is to hire as many drivers as possible at minimal cost. This makes the metric of cost-per-hire highly […]
Trucking’s Next Top Rookie
Listen to the article: This year’s Great American Trucking Show (GATS) is just around the corner. Which means it is time to nominate your pick for the 2019 edition of The Mike O’Connell Trucking’s Next Top Rookie Award. The winner will receive $10,000 as well as other prizes. In addition, nine other finalists will receive […]
3 Ways to Build a More Efficient Driver Recruiting Budget
Listen to the article: We often talk about ways to improve your recruiting campaigns or how to get the most out of your campaign spend. One thing that tends to get less attention is the overall spend itself. Your recruiting budget. There’s a famous saying that goes “numbers don’t lie.” Unfortunately, if you don’t know […]
Building a Driver-Centric Culture
When the focus of recruiting is simply to fill an empty truck, it is easy to overlook the truck driver. A driver becomes nothing more than a number to your fleet when you focus on their capability to deliver a load and ignore their well-being, future at the company, or the state of the environment […]
Technology’s Place in Your Recruiting
Listen to the article: We live in such a technology-driven world that it’s impossible to run your business without it. Think of all your processes: how you capture and manage leads, how you measure results, your ATS, etc. Technology plays a big part in your fleet. There’s also the matter of how you reach drivers. […]
Reducing Driver Orientation No-shows
Listen to the article: You are in the latter stages of the recruiting process. You have captivated a driver’s attention and cultivated that driver’s interest. Conversations over the phone have gone great and the full application has been filled out and submitted. The driver has agreed to attend orientation. All they have to do now […]
Evaluate Your Recruiting with More Than Cost
Listen to the article: If I were to ask you, how is your advertising doing, what would your first instinct be? For a lot of fleets out there the first knee-jerk reaction is to take a look at cost. Far too often fleets fall into the trap of, “Well our CPL and CPH is pretty […]
Understanding Your Lead Velocity
How efficient is your lead-to-hire process? With so many fleets vying for the opportunity to hire the same drivers you are after, it’s important to always be on the lookout for ways to improve your process and get ahead of your competitors. One way, that is not as common as it should be, is to […]
What Can You Learn from Driver Turnover?
Listen to the article: In the end driver recruiting is a numbers game. You need to find the right drivers to fill your empty trucks and get them on the road. The more trucks you have sitting idle, the more money you stand to lose. On the face of it, it wouldn’t seem like getting […]
