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Equipment World

2018 Equipment World Media Kit

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Total Contractor Contacts: 957.4k

Equipment World puts advertisers in front of an audience with proven buying power. This gives our advertisers a new depth of information about an audience no one else can offer.

*Projected Publisher’s Statement for January


Equipment World’s editors are actively engaged with their audience through multi-platform networking.

214k+ Monthly Circulation
As the leading information resource for users of construction equipment, trucks, and related products, we’re dedicated to delivering industry-relevant content and helping contractors maintain and grow their businesses.

328k Unique Monthly Visitors
Our editors produce lively, original content directed at a broad construction audience. We’ve had year-over-year growth of 65% in overall visits and 149% growth in page views.

250.9k Monthly Mobile Visits
With all audiences increasingly going mobile, it is crucial that sites are formatted for mobile devices.

58.3k Subscribers
Equipment World’s daily roundup offers easily digested news and industry thought pieces. The monthly technology newsletter zeros in on how contractors can effectively use all the tools now available.

Additional Sponsorship Opportunity

Click on the link for more information.

Equipment World’s Contractor’s Dream Package is awarded annually to a U.S.-based licensed highway and heavy, non-residential contracting firm. The prizes include products and services from each of our sponsors. Sponsoring brands are given exposure through submission promotion in Equipment World’s magazine ads, website and newsletter banners throughout the year.

Key Editorial Topics

  • Cover: Skid Steers
  • Attachments: Landscaping Attachments
  • QuickData: Dozers
  • Management/Maintenance Leveraging Telematics for Better Management
  • Website Coverage: World of Concrete
  • Road Technology: Continuously Reinforced Concrete Pavements
  • Highway Contractor: Bidding Best Practices

  • Cover: Excavators
  • Attachments: Grade Control Attachments
  • QuickData: Double-Drum Compactors
  • Website Coverage The Rental Show
  • Road Technology: Automatic Grade and Slope System Basics
  • Highway Contractor: Reclaimers/stabilizers

  • Cover: Compact Wheel Loaders
  • Attachments: Earthmoving Attachments
  • QuickData: Skid Steers
  • Management/Maintenance: Cooling System Importance in Tier 4 Engines
  • Equipment Basics: How-To Tension Tracks
  • Website Coverage:
    Work Truck Show
    AEMP Management Conference
    World of Asphalt
  • Road Technology: Paver Hydraulic and Electric System Basics
  • Highway Contractor: Wheeled vs. Tracked Paver Applications

  • Cover: Backhoes
  • Attachments: Lifting Attachments
  • QuickData: Trenchers
  • Equipment Basics: How to Safely Check Air Pressure and Inflate Tires
  • Website Coverage: Intermat
  • Road Technology: Base Best Practices
  • Highway Contractor: World of Asphalt Post-Show Coverage

  • Cover: Contractor of the Year
  • Attachments: Excavator Attachments
  • Quick Data: Compact Track Loaders
  • Management/Maintenance: Managing Technology Assets
  • Highway Contractor: Smart Work Zones
  • Better Bridges: Bridge Disaster Preparation

  • Cover: AEMP Technician of the Year
  • Attachments: Demolition Attachments
  • Quick Data: Motor Graders
  • Management/Maintenance: Rental Strategies
  • Equipment Basics: Greasing Your Machine the Right Way
  • Road Technology: Paving Software
  • Highway Contractor: Milling Best Practices

  • Cover: Compact Track Loaders
  • Attachments: Backhoe Attachments
  • QuickData: Artics
  • Management/Maintenance: What Oil Does & How it Works
  • Road Technology Rubberized Asphalt
  • Highway Contractor: Night Paving Best Practices

  • Cover: Dozers
  • Attachments: Landclearing Attachments
  • QuickData: Excavators
  • Management/Maintenance: Used Equipment Report
  • Website Coverage: American Public Works Show
  • Road Technology: Roller Compacted Concrete
  • Highway Contractor: Compaction Trends

2018 Spec Guide & Yearbook
  • Breakers, Skid Steers, Excavators, Backhoes, Wheel Loaders, Dozers, Trenchers, Directional Drills and Much More

  • Cover: Artics
  • Attachments: Cleanup/Snow Removal Attachments
  • QuickData: Wheel Loaders
  • Management/Maintenance: Automating Shop Processes
  • Highway Contractor: Ancillary Equipment
  • Better Bridges: Bridge Corrosion Management

  • Cover: Mini Skid Steers
  • Attachments: Concrete/Asphalt Attachments
  • Management/Maintenance: The Paperless Shop
  • Website Coverage: AEMP Equipment Shift
  • Road Technology: Intelligent Transportation Systems
  • Highway Contractor: Screeds

  • Cover: Heavy Trucks
  • QuickData: Compact Excavators
  • Management/Maintenance: How Emission Reduction Systems Work
  • Equipment Basics: Keeping it Clean When Changing Oil
  • Website Coverage: SEMA Show
  • Road Technology: Compactor Troubleshooting
  • Better Bridges: 2018 Bridge Inventory

  • Cover: Compact Excavators
  • Attachments: Skid Steer Attachments
  • QuickData: Backhoes
  • Road Technology: Concrete Overlays
  • Highway Contractor: Top Roadbuilding Rollouts

Production Schedule

Issue Close Date Materials Due
January 12/05/17 12/06/17
February 01/09/18 01/10/18
March 02/06/18 02/07/18
April 03/07/18 03/08/18
May 04/06/18 04/09/18
June 05/09/18 05/10/18
July 06/06/18 06/07/18
August 07/09/18 07/10/18
September (Spec Guide) 07/19/18 07/20/18
September 08/08/18 08/09/18
October 09/06/18 09/07/18
November 10/09/18 10/10/18
December 11/05/18 11/06/18

Run of Book Advertising Rates

All rates are gross, full-color.

Four-Color Rates 1X 6X 12X 24X
2 Page Spread $28,119 $27,568 $27,017 $26,476
Full Page $18,784 $18,416 $18,055 $17,694
2/3 Page $15,116 $14,819 $14,529 $14,238
1/2 Island $12,210 $11,721 $11,253 $10,802
1/2 Page $9,392 $9,016 $8,656 $8,310
1/3 Page $6,199 $5,951 $5,713 $5,484
1/4 Page $4,696 $4,508 $4,328 $4,155
Production & Handling Charges
  • Ad Design: $140-$360
  • Redesign/Resize: $75-$165
  • Text Changes: $30 & Up
  • Photo Scans: $50 & Up
  • Duplicate Digital Files: $30

Production charges will be billed at a non-commissionable rate.

Cover Positions

Rate includes four-color process, not subject to volume discounts beyond the 12X rate.

Premium Positions
  • Cover 2 Spread: Plus 20%
  • Back Cover: Plus 20%
  • Other Required Positioning: Plus 10%
Premium Positions & Inserts

Contact your sales representative for more information.

Color Fees

Rates include the standard four-color process. Matched 5th PMS color for $750.

Ad Specifications

Ad Sizes Ad Size Non-Bleed Ad Size w/ Bleed Ad Trim Size
2 Page Spread 15.25″ x 10″ 16″ x 10.75″ 15.75″ x 10.5″
Full Page 7.373″ x 10″ 8.125″ x 10.75″ 7.875″ x 10.5″
1/2 Page Spread Horizontal 14.75″ x 4.5″ 16″ x 5.375″ NA
2/3 Page Vertical 4.5″ x 9.5″ NA NA
1/2 Page Island 4.5″ x 7.375″ NA NA
1/2 Page Horizontal 7″ x 4.5″ NA NA
1/2 Page Vertical 4.5″ x 9.5″ NA NA
1/3 Page Square 4.5″ x 4.5″ NA NA
1/3 Page Horizontal 7″ x 2.75″ NA NA
1/3 Page Vertical 2.25″ x 9.5″ NA NA
1/4 Page Horizontal 4.5″ x 3.5″ NA NA
1/4 Page Vertical 3.375″ x 4.5″ NA NA
1/4 Banner 7″ x 2.25″ NA NA
1/6 Page Vertical 2.25″ x 4.5″ NA NA
1/6 Page Horizontal 4.5″ x 2.25″ NA NA
File Requirements

The preferred format for press is High Quality Print PDFs. Include all registration marks, embed images, and outline fonts. PDFs must contain only 4-color process images (CMYK). Two-page spreads should be prepared as one complete file to ensure proper bleed.

Alternate File Formats Accepted

Adobe Native Application Files (.ai, .indd, .psd) Ads created in an unacceptable format cannot be accepted and will need to be resubmitted or recreated.

Image Requirements

All images for ads and special sections should be color corrected and provided at or above our minimum resolution requirement of 300 dpi.

  • Mode: CMYK (convert all RGB and spot colors)
  • Format: .tif, .eps, or .jpg

If files are prepared improperly and mechanical requirements are not met, Randall-Reilly cannot guarantee the production capability or quality of the ad. All ads submitted should be suitable to print as is. Randall-Reilly cannot be responsible for any errors in content.

Digital Marketing

Our in-house digital services group is staffed by certified professionals who individually manage search, display, social, native, aggregator and video/radio channels. Their most potent asset is the proprietary Randall-Reilly data from EDA, which provides exclusive insights into equipment ownership, financing, brand preferences, propensity to buy new or used and email/phone number information that can be matched with Google and Facebook audiences for micro-targeting.

As a Google Premier Partner, we are among the first to have access to Google beta products, as well as continual updates on late-breaking insights, best-in-class practices and exclusive briefings.

Learn More About Digital Marketing

Digital Marketing Use Cases


A major manufacturer wanted to retain the parts revenue from equipment that it no longer manufactured. Randall-Reilly used EDA to create a custom list of equipment owners for targeting. The marketing strategy included matching the custom list to Facebook for targeting, as well as an email campaign, all designed to capture opt-ins for future parts marketing.


A parts client wanted to increase sales. The Randall-Reilly SEO team developed a custom keyword list for search, based on their expertise and an analysis of the targeted parts. Our tagged Equipment World audience was leveraged to create a custom list for Facebook. And a special offer was marketed through the Equipment World newsletter as well as an email campaign using our custom list.


A wireless headset manufacturer wanted to increase awareness for their new product. Randall-Reilly leveraged display advertising on Equipment World to improve awareness and drive traffic to the client’s landing page for a special offer. To raise their profile, we recommended adding the Equipment World newsletter to their marketing mix and co-sponsoring the annual Contractor of the Year award.

Contact us to learn more about advertising opportunities.

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