Total Contractor Contacts: 957.4k
Equipment World puts advertisers in front of an audience with proven buying power. This gives our advertisers a new depth of information about an audience no one else can offer.
*Projected Publisher’s Statement for January
EQUIPMENT WORLD’S SOCIAL MEDIA
Equipment World’s editors are actively engaged with their audience through multi-platform networking.
214k+ Monthly Circulation
As the leading information resource for users of construction equipment, trucks, and related products, we’re dedicated to delivering industry-relevant content and helping contractors maintain and grow their businesses.
328k Unique Monthly Visitors
Our editors produce lively, original content directed at a broad construction audience. We’ve had year-over-year growth of 65% in overall visits and 149% growth in page views.
250.9k Monthly Mobile Visits
With all audiences increasingly going mobile, it is crucial that sites are formatted for mobile devices.
Equipment World’s daily roundup offers easily digested news and industry thought pieces. The monthly technology newsletter zeros in on how contractors can effectively use all the tools now available.
Additional Sponsorship Opportunity
Click on the link for more information.
CONTRACTOR’S DREAM PACKAGE
Equipment World’s Contractor’s Dream Package is awarded annually to a U.S.-based licensed highway and heavy, non-residential contracting firm. The prizes include products and services from each of our sponsors. Sponsoring brands are given exposure through submission promotion in Equipment World’s magazine ads, website and newsletter banners throughout the year.
Run of Book Advertising Rates
All rates are gross, full-color.
|2 Page Spread
Production & Handling Charges
- Ad Design: $140-$360
- Redesign/Resize: $75-$165
- Text Changes: $30 & Up
- Photo Scans: $50 & Up
- Duplicate Digital Files: $30
Production charges will be billed at a non-commissionable rate.
Rate includes four-color process, not subject to volume discounts beyond the 12X rate.
- Cover 2 Spread: Plus 20%
- Back Cover: Plus 20%
- Other Required Positioning: Plus 10%
Premium Positions & Inserts
Contact your sales representative for more information.
Rates include the standard four-color process. Matched 5th PMS color for $750.
||Ad Size Non-Bleed
||Ad Size w/ Bleed
||Ad Trim Size
|2 Page Spread
||15.25″ x 10″
||16″ x 10.75″
||15.75″ x 10.5″
||7.373″ x 10″
||8.125″ x 10.75″
||7.875″ x 10.5″
|1/2 Page Spread Horizontal
||14.75″ x 4.5″
||16″ x 5.375″
|2/3 Page Vertical
||4.5″ x 9.5″
|1/2 Page Island
||4.5″ x 7.375″
|1/2 Page Horizontal
||7″ x 4.5″
|1/2 Page Vertical
||4.5″ x 9.5″
|1/3 Page Square
||4.5″ x 4.5″
|1/3 Page Horizontal
||7″ x 2.75″
|1/3 Page Vertical
||2.25″ x 9.5″
|1/4 Page Horizontal
||4.5″ x 3.5″
|1/4 Page Vertical
||3.375″ x 4.5″
||7″ x 2.25″
|1/6 Page Vertical
||2.25″ x 4.5″
|1/6 Page Horizontal
||4.5″ x 2.25″
The preferred format for press is High Quality Print PDFs. Include all registration marks, embed images, and outline fonts. PDFs must contain only 4-color process images (CMYK). Two-page spreads should be prepared as one complete file to ensure proper bleed.
Alternate File Formats Accepted
Adobe Native Application Files (.ai, .indd, .psd) Ads created in an unacceptable format cannot be accepted and will need to be resubmitted or recreated.
All images for ads and special sections should be color corrected and provided at or above our minimum resolution requirement of 300 dpi.
- Mode: CMYK (convert all RGB and spot colors)
- Format: .tif, .eps, or .jpg
If files are prepared improperly and mechanical requirements are not met, Randall-Reilly cannot guarantee the production capability or quality of the ad. All ads submitted should be suitable to print as is. Randall-Reilly cannot be responsible for any errors in content.
Our in-house digital services group is staffed by certified professionals who individually manage search, display, social, native, aggregator and video/radio channels. Their most potent asset is the proprietary Randall-Reilly data from EDA, which provides exclusive insights into equipment ownership, financing, brand preferences, propensity to buy new or used and email/phone number information that can be matched with Google and Facebook audiences for micro-targeting.
As a Google Premier Partner, we are among the first to have access to Google beta products, as well as continual updates on late-breaking insights, best-in-class practices and exclusive briefings.
Learn More About Digital Marketing
Digital Marketing Use Cases
A major manufacturer wanted to retain the parts revenue from equipment that it no longer manufactured. Randall-Reilly used EDA to create a custom list of equipment owners for targeting. The marketing strategy included matching the custom list to Facebook for targeting, as well as an email campaign, all designed to capture opt-ins for future parts marketing.
A parts client wanted to increase sales. The Randall-Reilly SEO team developed a custom keyword list for search, based on their expertise and an analysis of the targeted parts. Our tagged Equipment World audience was leveraged to create a custom list for Facebook. And a special offer was marketed through the Equipment World newsletter as well as an email campaign using our custom list.
A wireless headset manufacturer wanted to increase awareness for their new product. Randall-Reilly leveraged display advertising on Equipment World to improve awareness and drive traffic to the client’s landing page for a special offer. To raise their profile, we recommended adding the Equipment World newsletter to their marketing mix and co-sponsoring the annual Contractor of the Year award.