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Equipment World

2019 Equipment World Media Kit

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Total Contractor Contacts: 889k

Equipment World puts advertisers in front of an audience with proven buying power. This gives our advertisers a new depth of information about an audience no one else can offer.

*Projected Publisher’s Statement for January


Equipment World’s editors are actively engaged with their audience through multi-platform networking.

214k Annual Reach
Equipment World magazine is the preferred medium of our vast construction audience. The addition of pre-qualified recipients identified quarterly from our proprietary EDA database ensures your marketing will reach a continually expanding base of qualified buyers, with editorial content customized to their interests

194k Unique Monthly Visitors
When it comes to staying on top of up-to-the-minute industry news, business tips and the latest technology, contractors turn to The immediacy of this content provides opportunities to continually engage with your target audience, support conversion-based campaigns, and drive traffic to your website.

161k Monthly Mobile Visits
With all audiences increasingly going mobile, it is crucial that sites are formatted for mobile devices.

48k Subscribers
Equipment World’s daily email newsletter targets an exceptionally engaged audience, offering easily digested news, industry thought pieces, and a way to reach your targeted prospects.

BetterRoads serves the information needs of construction contractors and government agencies involved in Federal, State, County, City and Township. This includes highway, road and bridge construction, winter maintenance, roadside and vegetation management and other highway-related projects.

Additional Sponsorship Opportunity

Click on the link for more information.

Equipment World’s Contractor’s Dream Package is awarded annually to a U.S.-based licensed highway and heavy, non-residential contracting firm. The prizes include products and services from each of our sponsors. Sponsoring brands are given exposure through submission promotion in Equipment World’s magazine ads, website and newsletter banners throughout the year.

Key Editorial Topics

  • Cover: Skid Steers
  • Attachments: Earthmoving Attachments
  • QuickData: Telehandlers
  • Management/Maintenance: Lubrication Principles
  • Website Coverage: World of Concrete
  • Road Works: Concrete Paving

  • Cover: Excavators
  • Attachments: Landscaping Attachments
  • Management/Maintenance: Mastering DEF Management
  • QuickData: Dozers
  • Website Coverage: The Rental Show
  • Side-by-Side: 2D v 3D Machine Control
  • Road Works: Drones in Road Construction

  • Cover: Compact Track Loaders
  • Attachments: Lifting Attachments
  • QuickData: Double-Drum Compactors
  • Management/Maintenance: Greasing Basics and Precautions
  • Website Coverage:
    Work Truck Show
    AEMP Management Conference
  • Better Bridges: Accelerated Bridge Construction

  • Cover: Wheel Loaders
  • QuickData: Trenchers
  • Management/Maintenance: Fastener Extraction Techniques
  • Road Works: Compaction
  • Better Bridges: Accelerated Bridge Construction
  • Technology: Jobsite Technology

  • Cover: Contractor of the Year
  • Management/Maintenance: Rental Report
  • Road Works: Asphalt Pavers
  • Better Bridges: Bridge Disaster Preparation
  • Technology: Machine Technology

  • Cover: Dozers
  • Quick Data: Skid Steers
  • Management/Maintenance: Rubber Tracks
  • Road Works: Better Sub Bases
  • Technology: Personal Technology

  • Cover: Artics
  • Attachments: Landclearing Attachments
  • QuickData: Compact Excavators
  • Management/Maintenance: Spill Containment and Contamination Control
  • Road Works: Curb and Gutter Machines

  • Cover: Backhoes
  • Attachments: Cleanup/Snow Removal Attachments
  • QuickData: Excavators
  • Management/Maintenance: Used Equipment Report
  • Website Coverage: American Public Works Show
  • Side-by-Side: CTLs v Skid Steers
  • Road Works: Paving Machine Automation/Autonomy

2019 Spec Guide & Yearbook
  • Breakers, Skid Steers, Excavators, Backhoes, Wheel Loaders, Dozers, Trenchers, Directional Drills and Much More

  • Cover: Directional Drills
  • QuickData: Wheel Loaders
  • Management/Maintenance: Tires
  • Road Works: Work Zone Safety

  • Cover: Compact Excavators
  • Attachments: Asphalt/Concrete Attachments
  • QuickData: Backhoes
  • Management/Maintenance: Service Trucks
  • Website Coverage:
    AEMP Equipment Shift Conference
  • Side-by-Side: Pickups vs. ATVs
  • Road Works: Road and Bridge Repair

  • Cover: Heavy Trucks
  • QuickData: Excavator Attachments
  • QuickData: Compact Track Loaders
  • Management/Maintenance: Undercarriage Wear
  • Website Coverage: SEMA Show
  • Road Technology: Compactor Troubleshooting
  • Better Bridges: 2019 Bridge Inventory

  • Cover: AEMP Technician of the Year
  • Attachments: Skid Steer Attachments
  • QuickData: Artics
  • Management/Maintenance: 5 Steps to Eliminate Machine Failure
  • Road Works: Road Recycling

Production Schedule

Issue Close Date Materials Due
January 11/26/18 12/05/18
February 12/28/18 01/09/19
March 01/25/19 02/06/19
April 02/28/19 03/11/19
May 03/26/19 04/04/19
June 05/02/19 05/13/19
July 05/28/19 06/06/19
August 06/28/19 07/10/19
September (Spec Guide) 07/12/19 07/23/19
September 08/01/19 08/12/19
October 08/28/19 09/09/19
November 10/01/19 10/10/19
December 10/28/19 11/06/19

Run of Book Advertising Rates

All rates are gross, full-color.

Four-Color Rates 1X 6X 12X 24X
2 Page Spread $28,119 $27,568 $27,017 $26,476
Full Page $18,784 $18,416 $18,055 $17,694
2/3 Page $15,116 $14,819 $14,529 $14,238
1/2 Island $12,210 $11,721 $11,253 $10,802
1/2 Page $9,392 $9,016 $8,656 $8,310
1/3 Page $6,199 $5,951 $5,713 $5,484
1/4 Page $4,696 $4,508 $4,328 $4,155
Production & Handling Charges
  • Ad Design: $140-$360
  • Redesign/Resize: $75-$165
  • Text Changes: $30 & Up
  • Photo Scans: $50 & Up
  • Duplicate Digital Files: $30

Production charges will be billed at a non-commissionable rate.

Cover Positions

Rate includes four-color process, not subject to volume discounts beyond the 12X rate.

Premium Positions
  • Cover 2 Spread: Plus 20%
  • Back Cover: Plus 20%
  • Other Required Positioning: Plus 10%
Premium Positions & Inserts

Contact your sales representative for more information.

Color Fees

Rates include the standard four-color process. Matched 5th PMS color for $750.

Ad Specifications

Ad Sizes Ad Size Non-Bleed Ad Size w/ Bleed Ad Trim Size
2 Page Spread 15.25″ x 10″ 16″ x 10.75″ 15.75″ x 10.5″
Full Page 7.373″ x 10″ 8.125″ x 10.75″ 7.875″ x 10.5″
1/2 Page Spread Horizontal 14.75″ x 4.5″ 16″ x 5.375″ NA
2/3 Page Vertical 4.5″ x 9.5″ NA NA
1/2 Page Island 4.5″ x 7.375″ NA NA
1/2 Page Horizontal 7″ x 4.5″ NA NA
1/2 Page Vertical 4.5″ x 9.5″ NA NA
1/3 Page Square 4.5″ x 4.5″ NA NA
1/3 Page Horizontal 7″ x 2.75″ NA NA
1/3 Page Vertical 2.25″ x 9.5″ NA NA
1/4 Page Horizontal 4.5″ x 3.5″ NA NA
1/4 Page Vertical 3.375″ x 4.5″ NA NA
1/4 Banner 7″ x 2.25″ NA NA
1/6 Page Vertical 2.25″ x 4.5″ NA NA
1/6 Page Horizontal 4.5″ x 2.25″ NA NA
File Requirements

The preferred format for press is High Quality Print PDFs. Include all registration marks, embed images, and outline fonts. PDFs must contain only 4-color process images (CMYK). Two-page spreads should be prepared as one complete file to ensure proper bleed.

Alternate File Formats Accepted

Adobe Native Application Files (.ai, .indd, .psd) Ads created in an unacceptable format cannot be accepted and will need to be resubmitted or recreated.

Image Requirements

All images for ads and special sections should be color corrected and provided at or above our minimum resolution requirement of 300 dpi.

  • Mode: CMYK (convert all RGB and spot colors)
  • Format: .tif, .eps, or .jpg

If files are prepared improperly and mechanical requirements are not met, Randall-Reilly cannot guarantee the production capability or quality of the ad. All ads submitted should be suitable to print as is. Randall-Reilly cannot be responsible for any errors in content.

Digital Marketing

Our in-house digital services group is staffed by over 100 certified professionals who individually manage search, display, social, native, aggregator and video/radio channels. Their most potent asset is the proprietary Randall-Reilly data from EDA, which provides exclusive insights into equipment ownership, financing, brand preferences, propensity to buy new or used and email/phone number information that can be matched with Google and Facebook audiences for micro-targeting.

As a Google Premier Partner, we are among the first to have access to Google beta products, as well as continual updates on late-breaking insights, best-in-class practices and exclusive briefings.

Learn More About Digital Marketing

Contact us to learn more about advertising opportunities.

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