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2020 Equipment World Media Kit

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Total Contractor Contacts: 895k

Equipment World puts advertisers in front of an audience with proven buying power. This gives our advertisers a new depth of information about an audience no one else can offer.

*Projected Publisher’s Statement for January


Equipment World’s editors are actively engaged with their audience through multi-platform networking.

214k Annual Reach
Equipment World magazine is the preferred medium of our vast construction audience. The addition of pre-qualified recipients identified quarterly from our proprietary EDA database ensures your marketing will reach a continually expanding base of qualified buyers, with editorial content customized to their interests

210k Unique Monthly Visitors
When it comes to staying on top of up-to-the-minute industry news, business tips and the latest technology, contractors turn to The immediacy of this content provides opportunities to continually engage with your target audience, support conversion-based campaigns, and drive traffic to your website.

141k Monthly Mobile Visits
With all audiences increasingly going mobile, it is crucial that sites are formatted for mobile devices.

54k Subscribers
Equipment World’s daily email newsletter targets an exceptionally engaged audience, offering easily digested news, industry thought pieces, and a way to reach your targeted prospects.

BetterRoads serves the information needs of construction contractors and government agencies involved in Federal, State, County, City and Township. This includes highway, road and bridge construction, winter maintenance, roadside and vegetation management and other highway-related projects.

Additional Sponsorship Opportunity

Click on the link for more information.

Equipment World’s Contractor’s Dream Package is awarded annually to a U.S.-based licensed highway and heavy, non-residential contracting firm. The prizes include products and services from each of our sponsors. Sponsoring brands are given exposure through submission promotion in Equipment World’s magazine ads, website and newsletter banners throughout the year.

Key Editorial Topics

  • Cover: Excavators
  • ConExpo-Con/Agg Coverage: Show planner
  • Buying Guide: Compact truck loaders and attachments
  • Attachments: Earthmoving attachments
  • QuickData: Dozers
  • Management/Maintenance: Tires
  • Website Coverage: World of Concrete
  • Road Works: Concrete pavers

  • Cover: Compact track loaders
  • ConExpo-Con/Agg Coverage: Show issue
  • Attachments: Earthmoving attachments
  • Website Coverage: The Rental Show
  • Road Works: Recycled materials and WMA

  • Cover: Skid steers
  • ConExpo-Con/Agg Coverage:Website coverage
  • Attachments: Landscaping attachments
  • Website Coverage:
    AEMP Management Conference
  • Road Works: World of Concrete review

  • Cover: Wheel Loaders
  • ConExpo-Con/Agg Coverage: After show report
  • QuickData: Excavators
  • Road Works: Work zone safety

  • Cover: Contractor of the Year
  • ConExpo-Con/Agg Coverage: After show report
  • Management/Maintenance: Rental Report
  • Buying Guide: Asphalt pavers and compactors
  • QuickData: Backhoes
  • Management/Maintenance: Vocational trucks

  • Cover: Compact utility loaders
  • ConExpo-Con/Agg Coverage: After show report
  • Attachments: Landclearing attachments
  • QuickData: Trenchers
  • Management/Maintenance: Failure analysis/li>

  • Cover: Artics
  • Buying Guide: Excavators and attachments
  • QuickData: Compact excavators
  • Management/Maintenance: Used equipment report

  • Cover: Dozers
  • Buying Guide: Excavators and attachments
  • QuickData: Compact excavators
  • Management/Maintenance: Used equipment report

  • Cover: Compact excavators
  • Attachments: Cleanup/snow removal attachments
  • QuickData: Wheel loaders
  • Management/Maintenance: Cleaning and detailing heavy equipment

2020 Spec Guide & Yearbook
  • Breakers, Skid Steers, Excavators, Backhoes, Wheel Loaders, Dozers, Trenchers, Directional Drills and Much More

  • Cover: Directional drills
  • Attachments: Skid steer attachments
  • QuickData: Double-drum compactors
  • Management/Maintenance: Hiring your first mechanic
  • Website Coverage:
    AEMP Equipment Shift Conference
  • Road Works: Cold planers

  • Cover: Heavy trucks
  • Buying Guide: Trailers
  • Attachments: Excavator attachments
  • QuickData: Compact excavators
  • Management/Maintenance: Landclearing attachments
  • Website coverage: SEMA show
  • Road Works: 2020 Bridge Inventory

  • Cover: AEMP Technician of the Year
  • Attachments: Concrete/asphalt attachments
  • QuickData: Artics
  • Road Works: Top rollouts

Production Schedule

Issue Close Date Materials Due
January 11/19/19 11/27/19
February 01/02/20 01/09/20
March 01/29/20 02/06/20
April 02/27/20 03/06/20
May 03/27/20 04/06/20
June 04/29/20 05/07/20
July 05/27/20 06/04/20
August 06/29/20 07/07/20
September 07/30/20 08/07/20
October 08/27/20 09/04/20
October (Spec Guide) 08/18/20 09/03/20
November 09/28/20 10/06/20
December 10/23/20 11/02/20

Run of Book Advertising Rates

All rates are gross, full-color.

Four-Color Rates 1X 6X 12X 24X
2 Page Spread $28,119 $27,568 $27,017 $26,476
Full Page $18,784 $18,416 $18,055 $17,694
2/3 Page $15,116 $14,819 $14,529 $14,238
1/2 Island $12,210 $11,721 $11,253 $10,802
1/2 Page $9,392 $9,016 $8,656 $8,310
1/3 Page $6,199 $5,951 $5,713 $5,484
1/4 Page $4,696 $4,508 $4,328 $4,155
Production & Handling Charges
  • Ad Design: $140-$360
  • Redesign/Resize: $75-$165
  • Text Changes: $30 & Up
  • Photo Scans: $50 & Up
  • Duplicate Digital Files: $30

Production charges will be billed at a non-commissionable rate.

Cover Positions

Rate includes four-color process, not subject to volume discounts beyond the 12X rate.

Premium Positions
  • Cover 2 Spread: Plus 20%
  • Back Cover: Plus 20%
  • Other Required Positioning: Plus 10%
Premium Positions & Inserts

Contact your sales representative for more information.

Color Fees

Rates include the standard four-color process. Matched 5th PMS color for $750.

Ad Specifications

Ad Sizes Ad Size Non-Bleed Ad Size w/ Bleed Ad Trim Size
2 Page Spread 15.25″ x 10″ 16″ x 10.75″ 15.75″ x 10.5″
Full Page 7.373″ x 10″ 8.125″ x 10.75″ 7.875″ x 10.5″
1/2 Page Spread Horizontal 14.75″ x 4.5″ 16″ x 5.375″ NA
2/3 Page Vertical 4.5″ x 9.5″ NA NA
1/2 Page Island 4.5″ x 7.375″ NA NA
1/2 Page Horizontal 7″ x 4.5″ NA NA
1/2 Page Vertical 4.5″ x 9.5″ NA NA
1/3 Page Square 4.5″ x 4.5″ NA NA
1/3 Page Horizontal 7″ x 2.75″ NA NA
1/3 Page Vertical 2.25″ x 9.5″ NA NA
1/4 Page Horizontal 4.5″ x 3.5″ NA NA
1/4 Page Vertical 3.375″ x 4.5″ NA NA
1/4 Banner 7″ x 2.25″ NA NA
1/6 Page Vertical 2.25″ x 4.5″ NA NA
1/6 Page Horizontal 4.5″ x 2.25″ NA NA
File Requirements

The preferred format for press is High Quality Print PDFs. Include all registration marks, embed images, and outline fonts. PDFs must contain only 4-color process images (CMYK). Two-page spreads should be prepared as one complete file to ensure proper bleed.

Alternate File Formats Accepted

Adobe Native Application Files (.ai, .indd, .psd) Ads created in an unacceptable format cannot be accepted and will need to be resubmitted or recreated.

Image Requirements

All images for ads and special sections should be color corrected and provided at or above our minimum resolution requirement of 300 dpi.

  • Mode: CMYK (convert all RGB and spot colors)
  • Format: .tif, .eps, or .jpg

If files are prepared improperly and mechanical requirements are not met, Randall-Reilly cannot guarantee the production capability or quality of the ad. All ads submitted should be suitable to print as is. Randall-Reilly cannot be responsible for any errors in content.

Digital Marketing

Our in-house digital services group is staffed by over 100 certified professionals who individually manage search, display, social, native, aggregator and video/radio channels. Their most potent asset is the proprietary Randall-Reilly data from EDA, which provides exclusive insights into equipment ownership, financing, brand preferences, propensity to buy new or used and email/phone number information that can be matched with Google and Facebook audiences for micro-targeting.

As a Google Premier Partner, we are among the first to have access to Google beta products, as well as continual updates on late-breaking insights, best-in-class practices and exclusive briefings.

Learn More About Digital Marketing

Contact us to learn more about advertising opportunities.

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