Article Marketing & Sales

Data’s Role in Your Dealer Strategy

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Every dealership wants to be successful, and it is easy to think you are doing all you can to make that possible. But when it comes to your prospects, the territories you cover, your market in general, there are just too many unknowns. In this day and age, it is impossible to achieve as much success as possible in your market without the help of data.

Data makes the unknown known. It can help you answer questions like:

  • Which prospects are ready to buy?
  • What purchasing activity is happening in your territories?
  • What sales opportunities are you missing?
  • How is your business performing in comparison to your competitors?

One of the biggest advantages of using data is that it reveals sales opportunities you would not have found on your own. But the key to getting the most value out of data is to find out which of its uses work best for your specific company.

The Grow Your Dealership in the Digital Age Webinar Series

Over the last few months, our Grow Your Dealership in the Digital Age webinar series has covered topics like recruiting diesel techs, tackling used equipment from both a sales and marketing perspective, and identifying heavy equipment buyers.
Our upcoming webinar, Data’s Role in Your Dealer Strategy, covers a few of the ways you can use data to take your business to the next level. We will talk about how to take a deeper look at buyer activity and cover a few missed sales opportunities data reveals.
This next installment will be available for viewing on Tuesday, October 22nd and Thursday, October 24th. Join us as David Arsenault and Tami Barre sit down to discuss Data’s Role in Your Dealer Strategy.

Upcoming Topics in the Series:

The Modern Dealership Salesman

Grow Your Dealership in the Digital Age Webinar Series Q&A Wrap UP

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Overcome the Diesel Tech Shortage
Dealerships’ Used Equipment Problem Part 1: Marketing

Dealerships’ Used Equipment Problem Part 2: Sales
Identifying Heavy Equipment Buyers
We hope this ongoing webinar series will be a useful tool for you as you move forward, and we hope to see you at the upcoming webinar!

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