Digging Deeper into Driver Recruiting with Dave | “Speed > Cost-per-Lead: The Race to Fill Trucks”

It seems like every week we see a new freight record being set. Fleets are struggling to keep up with the insane demand right now, which translates into a constant and urgent need for drivers. The problem is too many fleets are stuck in the old mindset of trying to find the cheapest leads. In our current situation, every day you wait around searching for those cheaper leads is another day your truck sits idle and you miss out on moving valuable freight!
Randall Reilly’s Digital Marketing Analyst, Kyle Jernigan, is here to tell you why speed … not cost is the name of the game in today’s driver recruiting market. Kyle explains it all in this edition of Digging Deeper.
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Need help communicating what you’re facing? This slide deck details why recruiting drivers is so tough.

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