Driver Lead Quality vs. Quantity – VIDEO


In the world of truck driver recruiting everyone is scrambling trying to gain an edge. Many fleets have come to settle on the idea that the more leads they can generate the better off they are. But is that really true? Are all leads created equal? Today, Ikikima will take a look at the subject of driver lead quality vs. quantity, and discuss some common pitfalls trucking fleets make when they focus solely on a low CPL.