Finishing the Last Mile at a Trade Show
What if you could track the ROI of exhibiting at a trade show? Now what if you could improve ROI from show to show? We call this ‘finishing the last mile’—making a measurable connection between the people who visit your exhibit space, your target audience, and subsequent leads. Here’s how we help our clients finish the last mile at the Great American Trucking Show:
With more than 50,000 attendees and many exhibitors at GATS it is important that you spend your time talking with the right people.
RigDig BI helps you identify these prospects. Once identified, you can build an integrated campaign to create anticipation with these prospects. Using owned content before and during the show, you can begin the conversation before they ever get to your booth. As booth traffic arrives, each lead is tracked and qualified for post show follow-up.