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2020 Commercial Carrier Journal Media Kit

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Total Potential Reach: 2.6M

CCJ’s audience is truly multi-channel, encompassing engaged website visitors and social followers and loyal magazine and newsletter subscribers.

Since 1911, CCJ has served fleets with relevant business and equipment management information.

CCJ’S SOCIAL MEDIA

CCJ’s editors are actively engaged with their audience through multi-platform networking.


169k Annual Reach
Founded in 1911, Commercial Carrier Journal has built a reputation as the premier publication for the fleet market.

140k Monthly Unique Visits
With the same journalistic standards that CCJ subscribers have come to expect, the website offers daily news, in-depth features, and relevant white papers.

MOBILE SITE
99k Monthly Mobile Visits
With all audiences increasingly going mobile, it is crucial that sites are formatted for mobile devices.

NEWSLETTERS
80k Unique Subscribers
CCJ keeps its newsletter subscribers up-to-date with the CCJ Daily Report, CCJ Technology Weekly, CCJ Equipment Weekly, and CCJ Going Green (bi-weekly).

SOCIAL MEDIA
80k Social Followers
Fleets regularly engage with our content, editors and each other through our social media channels.

AD NETWORK
900k Tagged Audience
You can reach users interacting with our trucking brands through different display networks.

Additional Sponsorship Opportunities

Click on the links for more information.

Fleet Events


The CCJ Symposiums feature compelling speakers, expert analysis of industry issues, and opportunities to network with decision-makers.

Each month, CCJ Innovators recognizes one of trucking’s visionaries. The program culminates at the CCJ Innovators Summit where the Innovator of the Year is announced

The CCJ Technology & Maintenance Career Leadership Award recognizes an individual for a career dedicated to professionalism and excellence in fleet maintenance management.

CCU provides the information fleet managers need to run and grow a fleet efficiently. The series is delivered through five manuals, educational sessions at industry events, and more.

The Great American Trucking Show in Dallas is one of the largest annual events in trucking with 54,000+ registered attendees.

Key Editorial Topics


January
  • Business Feature: Regulatory Update
  • Technology Feature: AI for automation
  • Equipment Feature: 48 Volts
  • Technology InFocus: Tire management
  • Equipment InFocus: Oils

February
  • Business Feature: 2020 Economic Outlook
  • Technology Feature: The new face of training
  • Equipment Feature: Equipment Trends
  • Technology InFocus: Blockchain apps
  • Equipment InFocus: AGM batteries

March
  • Business Feature: Career Leadership Award
  • Technology Feature: Driver trip planning
  • Equipment Feature: Standardizing electrification
  • Special Coverage: Severe Service
  • Technology InFocus: Routing software
  • Equipment InFocus: Wheel bearings

April
  • Business Feature: 2020 CCJ Innovator of the Year
  • Technology Feature: Managing bids
  • Equipment Feature: Mirrorless trucks
  • Technology InFocus: Fleet maintenance software
  • Equipment InFocus: Harmonics

May
  • Technology Feature: Data privacy
  • Equipment Feature: Roadcheck ready
  • Technology InFocus: Fuel and fleet cards
  • Equipment InFocus: Hose maintenance

June
  • Business Feature: Highlights from the 2020 CCJ Symposium
  • Technology Feature: Powering logistics
  • Equipment Feature: Developing an electrical system maintenance plan
  • Special Coverage: Severe Service
  • Technology InFocus: Remote diagnostics
  • Equipment InFocus: Engine oil treatments

July
  • Technology Feature: Telematics tools
  • Equipment Feature: GHG Phase 2
  • Technology InFocus: Detention management
  • Equipment InFocus: Avoiding DEF issues

August
  • Business Feature: CCJ Top 250 For-Hire Carriers
  • Technology Feature: Trailer and cargo management
  • Equipment Feature:Choosing a shop lift
  • Technology InFocus: Document scanning tools
  • Equipment InFocus: Wheel maintenance

September
  • Technology Feature: Driver feedback tools
  • Equipment Feature: Platooning
  • Special Coverage: Severe Service
  • Technology InFocus: Weigh station bypass
  • Equipment InFocus: Belt maintenance

October
  • Business Feature: What Do Drivers Want?
  • Technology Feature: Network Optimization
  • Equipment Feature: Equipment replacement
  • Special Coverage: Dry van, flatbed, and reefer trailers
  • Technology InFocus: Telematics for electric vehicles
  • Equipment InFocus: Diesel fuel conditioners

November
  • Business Feature: Five Flashiest Fleets
  • Technology Feature: Productivity hacks
  • Equipment Feature: Tire testing
  • Technology InFocus: Load boards
  • Equipment InFocus: Seasonal maintenance

December
  • Business Feature: CCJ Top 250 Private Fleets
  • Technology Feature: Managing compliance data
  • Equipment Feature: Hydrogen
  • Technology InFocus: CRM for drivers
  • Equipment InFocus:Retreads

Production Schedule

Issue Close Date Materials Due
January 11/18/19 11/26/19
February 12/26/19 01/03/20
March 01/27/20 02/04/20
April 02/25/20 03/04/20
May 03/26/20 04/03/20
June 04/27/20 05/05/20
July 05/22/20 06/01/20
August 06/26/20 07/06/20
September 07/23/20 07/31/20
October 08/28/20 09/07/20
November 09/25/20 10/05/20
December 10/22/20 10/30/20

Run of Book Advertising Rates

All rates are gross, full-color.

Four-Color Rates 1X 6X 12X 24X
2 Page Spread $28,119 $27,568 $27,017 $26,476
Full Page $18,784 $18,416 $18,055 $17,694
2/3 Page Vertical $15,116 $14,819 $14,529 $14,238
1/2 Island $12,210 $11,721 $11,253 $10,802
1/2 Page Horizontal $9,392 $9,016 $8,656 $8,310
1/2 Page Vertical $9,392 $9,016 $8,656 $8,310
1/3 Page Vertical $6,199 $5,951 $5,713 $5,484
1/4 Page Horizontal $4,696 $4,508 $4,328 $4,155
1/4 Page Vertical $4,696 $4,508 $4,328 $4,155
Production & Handling Charges
  • Ad Design: $140-$360
  • Redesign/Resize: $75-$165
  • Text Changes: $30 & Up
  • Photo Scans: $50 & Up
  • Duplicate Digital Files: $30

Production charges will be billed at a non-commissionable rate.

Cover Positions

Rate includes four-color process, not subject to volume discounts beyond the 12X rate.

Premium Positions
  • Cover 2 Spread: Plus 20%
  • Back Cover: Plus 20%
  • Other Required Positioning: Plus 10%
Premium Positions & Inserts

Contact your sales representative for more information.

Color Fees

Rates include the standard four-color process. Matched 5th PMS color for $750.

Ad Specifications

Ad Sizes Ad Size Non-Bleed Ad Size w/ Bleed Ad Trim Size
2 Page Spread 15.25″ x 10″ 16″ x 10.75″ 15.75″ x 10.5″
Full Page 7.373″ x 10″ 8.125″ x 10.75″ 7.875″ x 10.5″
1/2 Page Spread Horizontal 15.75″ x 4.5″ 16″ x 5.375″ NA
2/3 Page Vertical 4.5″ x 9.5″ NA NA
1/2 Page Island 4.5″ x 7.375″ NA NA
1/2 Page Horizontal 7″ x 4.5″ NA NA
1/2 Page Vertical 4.5″ x 9.5″ NA NA
1/3 Page Square 4.5″ x 4.5″ NA NA
1/3 Page Horizontal 7″ x 2.75″ NA NA
1/3 Page Vertical 2.25″ x 9.5″ NA NA
1/4 Page Horizontal 4.5″ x 3.5″ NA NA
1/4 Page Vertical 3.375″ x 4.5″ NA NA
1/4 Banner 7″ x 2.25″ NA NA
1/6 Page Vertical 2.25″ x 4.5″ NA NA
1/6 Page Horizontal 4.5″ x 2.25″ NA NA
File Requirements

The preferred format for press is High Quality Print PDFs. Include all registration marks, embed images, and outline fonts. PDFs must contain only 4-color process images (CMYK). Two-page spreads should be prepared as one complete file to ensure proper bleed.

Alternate File Formats Accepted

Adobe Native Application Files (.ai, .indd, .psd). Ads created in an unacceptable format cannot be accepted and will need to be resubmitted or recreated.

Image Requirements

All images for ads and special sections should be color corrected and provided at or above our minimum resolution requirement of 300 dpi.

  • Mode: CMYK (convert all RGB and spot colors)
  • Format: .tif, .eps, or .jpg

If files are prepared improperly and mechanical requirements are not met, Randall-Reilly cannot guarantee the production capability or quality of the ad. All ads submitted should be suitable to print as is. Randall-Reilly cannot be responsible for any errors in content.

Digital Marketing

Our in-house digital services group is staffed by over 100 certified professionals who individually manage search, display, social, native, aggregator and video/radio channels. Their most potent asset is the proprietary Randall-Reilly data from EDA, which provides exclusive insights into equipment ownership, financing, brand preferences, propensity to buy new or used and email/phone number information that can be matched with Google and Facebook audiences for micro-targeting.

As a Google Premier Partner, we are among the first to have access to Google beta products, as well as continual updates on late-breaking insights, best-in-class practices and exclusive briefings.

Learn More About Digital Marketing


Digital Marketing Use Cases

Facebook

A major tire manufacturer wanted to target fleets and owner-operators who were more likely to need new tires. Randall-Reilly performed a custom analysis, using RigDig® data, considering equipment, weight of freight, mileage and other criteria. The analysis yielded a sizeable custom list of targets with emails/phone numbers matching to Facebook and micro-targeting their special offer.

Search

An equipment repair company wanted to significantly increase its leads. Randall-Reilly used search to capture prospects actively looking for repair service. We then developed a custom list using our tagged CCJ Audience for Facebook targeting, while leveraging CCJ’s website and newsletter to provide the needed coverage.

Display

A new toll management service wanted to increase awareness and improve lead generation. Randall-Reilly executed a display campaign on CCJ’s website to build awareness and drive traffic to the service’s landing page for conversion. We then added a search campaign to capture prospects actively researching toll management options. Lastly, we leveraged our tagged CCJ audience to execute a match to Facebook for micro-targeting and lead nurturing.

Contact us to learn more about advertising opportunities.

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