Great West Truck Show garners steady traffic, qualified truck owners/buyers, well-attended educational sessions
LAS VEGAS (June 2011) — The trucking industry is in positive territory as it recovers from several years of unprecedented recessionary activity. Nowhere was that more apparent than at this year’s Great West Truck Show, held June 9-11, 2011, in Las Vegas.
“We felt that this show was the best in recent years, and we’re excited about its future,” said Mike Reilly, president and CEO of Randall-Reilly, which owns The Great West Truck Show. “Exhibitors told us that the attendance was steady and that attendees were interested buyers,” Reilly said.
“The show floor and visitor registrations were static year over year, but the feel and the level of business that took place on the show floor was remarkably higher,” said Alan K. Sims, vice president/executive director. “Exhibitors told us that they were selling trucks, trailers, and everything that goes along with them.”
Show management reported overall visitor registrations totaled 16,926, slightly up but in-line with 2010. Qualified registered attendees came from executive fleet management/owners, middle management transportation safety/operations, and owner- operators. Attendees were employed by for-hire trucking companies, private fleets, municipalities, and others that use heavy and medium-duty trucks in their everyday operations. “We continue to be pleased with the quality of attendees. Our Great West Truck Show delivers truck buyers from the West who typically don’t attend trucking events in the eastern U.S.,” Sims said. “They have to make an investment to get to Las Vegas, so that contributes to the quality of attendees we attract.”
“We are committed to the continued development of GWTS. The western United States has some unique needs both in equipment and practice,” Sims explained. “Outside of GWTS, no other show adequately speaks to the western market.”
GWTS offers a full slate of comprehensive educational sessions; more than 200 exhibiting companies, free truck parking, a stop on the Custom Rigs Pride and Polish National Championship Series, and a Health and Wellness pavilion.
GWTS is supported by the California Trucking Association (CTA), Nevada Motor Transport Association (NMTA), Arizona Trucking Association (ATA), and other key partners. CTA holds one of their two annual Board of Directors meetings in conjunction with the show.
Next year’s Great West Truck Show will be held in June, in Las Vegas. Randall-Reilly also produces the Great American Trucking Show, held annually in Dallas, Texas, which has consistently been the second-largest trucking event in the U.S., as well as The Charlotte Diesel Super Show, CCJ Symposiums and other key face-to-face events within the trucking and construction industries.
Founded in 1934, Randall-Reilly (www.randallreilly.com) is the premier U.S. media and information company focused on the trucking and construction markets. Its diversified portfolio includes print and digital publications, custom media, websites, interactive media, data products, research and events. The company’s trucking division serves the fleet, owner-operator, recruitment, truck stop, pre-owned truck and trailer, dealer and heavy-duty aftermarket segments. Randall-Reilly’s construction division covers the highway and heavy construction, road building, aggregates, landscaping and used equipment markets.
Randall-Reilly’s Equipment Data Associates business is an industry-leading collector and aggregator of equipment purchase and financing data, which it offers to its customers in industrial equipment end markets for sales lead generation and market intelligence. The company’s Custom Media Division provides major corporations with customized brand marketing programs.
Randall-Reilly has offices in Tuscaloosa, Ala., Chicago, Charlotte, N.C., and New Berlin, Wis.