Your website operates as a digital storefront for your brand. It can also help your company generate leads and conversions, but you could be missing out on business growth if your website traffic is low. Fortunately, several marketing tactics can help drive visitors to your website.
1. Play the long game with SEO
While improving your site to increase its visibility in searches is not a quick-fix strategy, search engine optimization is essential if you want to be noticed among the countless other search results. In fact, data from a Randall-Reilly case study reveals:
- Three out of four people never scroll past the first page of search engine results.
- The first three results take in 57% of the clicks.
- Fifty-seven percent of B2B marketers say that SEO generates more leads than any other marketing initiative.
Once you have a deep understanding of who your key audience is and what they are likely searching for, you have the key to SEO. Tag important keywords found on your website and in your digital content to rank higher when individuals search for those terms. Tagging alternative text, image file names and long-tail keywords also help place you higher in search engine results.
2. Get the most out of your content
Publishing content regularly is a great way to get organic traffic to your website, and it can take many different forms.
Reach every corner of your audience by taking broad topics and customizing them for each platform and demographic, a strategy known as content atomization. You will have a diverse array of strategic content perfectly tailored for each sector of your audience that results in better engagement and more opportunities to take advantage of SEO.
3. Use partnerships to grow your audience
A great way to grow your website traffic is to grow your exposure. Partner with other organizations or thought leaders in your industry to produce content, such as a video webinar or a guest blog post, that you both will promote. You’ll reach more people than if you were developing and promoting the content alone.
A trusted media partner will also act as an implied endorsement when working with your brand, enticing more prospects.
4. Make your social media work harder
These days, social media algorithms can impact your visibility. Develop your social media presence to reach more of your audience and increase customer engagement with a mix of organic and paid promotional posts. Followers who share your posts will introduce new prospects to your company.
Your website exists to engage your audience and grow your business. To make the most of it, you need to generate a steady flow of visitors. You can drive more customers to your website by optimizing your site for search engine results, developing more content and utilizing social media.