Location-based marketing covers a wide range of options, all designed to target customers where they shop, live, work and access entertainment. One location-based marketing strategy is to serve your nonskippable ad to targeted buyers while they stream their favorite shows or play their favorite video games. Using addresses from our verified B2B purchase data along with a mix of behavioral and demographic information, your ads will accurately target ideal prospects on connected devices.
What is OTT/CTV?
Streaming services are becoming the norm of how users consume content.
- OTT, or over-the-top, is video content that is served to viewers via the Internet through various devices including smart TVs.
- CTV, or connected TV, is video content viewed on a television via gaming consoles, streaming devices or smart TVs.
With OTT/CTV, advertisers can reach their audience in an innovative way that doesn’t involve traditional cable or satellite television.
How it works
1. Identify the target audience through location targeting, behavioral and purchasing data, and demographic data.
Location targeting: Target physical addresses using verified B2B purchase data to serve OTT/CTV ads with unmatched precision and scale.
Behavioral and purchasing data: Bring the precision of digital targeting to OTT/CTV with the ability to target users based on keywords, context and other online behaviors.
Demographic information: Take advantage of combinations of demographic data to target your ideal audience.
2. Serve video ads on OTT/CTV devices as users watch shows or movies.
The video can be served pre-roll, mid-roll and post-roll within the streamed content on the big screen or other connected devices.
You can now intercept buyers with your brand in an immersive content format that allows you to engage with a highly targeted audience committed to the content they are consuming. With connected TV audience targeting, you offer the impact of TV with the precision of digital, ensuring your marketing dollars are going to your most targeted market.