Spending your life as a shopper in the business-to-consumer, or B2C, space may color your thoughts on what business-to-business marketing is like, but it shouldn’t. …

Brand loyalty is a necessity if you want sustainable business growth. Customer retention improves revenue, and loyal customers can become brand advocates, who are passionate …

https://www.youtube.com/watch?v=BEWhi_76-8Y Whether you know it or not, you have an abundance of data about your customers. It can be a major cog in your marketing machine …

https://www.youtube.com/watch?v=IMt6QMCzdss In our previous video, How to Create Stand-Out Ad Creative (Part 1) we focused on how to set your marketing apart from your competitors’ by …

https://www.youtube.com/watch?v=zddw5F7tbVw In today’s marketplace you are competing not only with other companies like yours, but with companies in other industries whose ads just happen to be …

https://www.youtube.com/watch?v=v2h1WnWi6r4 UCC Data is the backbone of our EDA database. But what is UCC data and more importantly, what does that mean for your sales and …

https://www.youtube.com/watch?v=lsJ8UkE4G9s There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people most likely to buy from …

https://www.youtube.com/watch?v=tno0HL7d85w The goal for every equipment manufacturer is to get their product out there and into the hands of their customers. To do that, companies engage …

https://www.youtube.com/watch?v=FLhJGMmLjeQ Why is making sure you are mobile friendly so important today? Ever since mobile Google searches began to overtake desktop searches we all knew that …

https://www.youtube.com/watch?v=QLjz16N01co The more specific and targeted you are, the greater your chances of converting a prospect to a customer. Knowing the likes and dislikes of potential …

https://www.youtube.com/watch?v=mf-hTnJi_bk Why tell someone something when you can show them instead? A page with nothing but text can easily be skimmed over or ignored. Put some …

https://www.youtube.com/watch?v=YJo0GDc7oDs It’s easy to get lost in the grind of producing campaign after campaign. But stopping to make sure your campaigns align with the characteristics of …

https://www.youtube.com/watch?v=SdN_lJ1MkNg Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who? What? Where? When? and Why? …

https://www.youtube.com/watch?v=AnGBcwtw1is Companies are constantly coming up with new ways to try and get as many eyes on the product as possible. That’s why establishing a brand …

https://www.youtube.com/watch?v=g3kbxg3-cYg Building your brand is essential, but many find themselves struggling with their brand awareness campaigns. Today we’ll discuss three metrics you can use to measure …