Just last month countless farmers and over 860 exhibitors invaded the Kentucky Exposition Center as Louisville, played host to the world’s largest indoor farm show: the National Farm Machinery Show.
Cutting-edge industry technology and equipment were on display as well as more than a dozen seminars covering a range of agricultural topics over the course of the 4 day event. Randall-Reilly’s Industry Manager for Agriculture, Andy Wilhelm, was one of the many in attendance. Over the course of his eighteen year stint with Randall-Reilly Andy has worked with clients in both the construction and agriculture industries to help them better reach their audiences.
The past two years Andy has been focused on the agriculture industry and personally works with around 60 clients with data/digital to help them meet their goals. With his extensive experience he makes a wonderful resource to call on, so with that in mind I sat down and talked with Andy about his thoughts on the recent show and the agriculture industry in general.
A conversation with Andy Wilhelm.
Question: Thanks for taking the time to talk with me Andy. Let’s jump right in. What are your feelings on the agriculture industry as a whole? Do you see any recent trends?
Question: What are your feelings for agriculture in 2018?
Question: Is this downturn something we should be concerned about?
Question: You recently attended the National Farm Machinery Show. How do you think it went?
Question: How was the show traffic? Did there seem to be a peak time?
Question: What’s the major advantage to attending a show like the National Farm Machinery Show?
Question: Was there anything that stood out to you that an exhibitor did or excelled at to generate interest or drive traffic to their booth?
Question: So interactive displays and video displays seemed pretty effective in terms of pulling people in?
Question: Was there anything else you saw that seemed generate a lot of interest among the attendees?
Question: On the flipside of that, was there some mistakes being made by exhibitors that were detrimental to their showing?
Question: What kind of message does something like that send to potential prospects in the area?
Question: Why would you specifically want to target those closer to the show?
Question: So, using a resource like EDA could really help people get the word out and let their clients or prospects know about them attending a show?
What can we learn from this?
Talking with someone as close to the pulse of the industry like Andy really shed some light on some things I’d never thought of before.
- Anytime you have the opportunity to get in front of your current or potential clients is a good thing. Face to face interactions are a luxury and you should do everything you can to take advantage of them.
- Embracing a valuable data resource such as EDA to help target and reach those most likely to be in attendance can help you get the word out to those you want interact with and give you an edge over the competition.
- Bring the right people with you and never forget to give people the attention they deserve. Anything you can do to attract more traffic to your booth such as interactive displays or giveaways is a plus, but it should never overshadow your main objective…personal interactions with current or potential clients.
Industry shows, such as the National Farm Machinery Show, offer us the rare opportunity to see new industry tech, cutting-edge equipment, and offer invaluable time with clients and prospects…all at the same venue. Take advantage of these unique events and get the most out of them embracing these simple takeaways.
I’d like to thank Andy Wilhelm for his time and insights on the subject. I hope this has been useful to you and we wish you all the best in your future show outings. Good luck!