Randall-Reilly again leads industry in ad pages
TUSCALOOSA, Ala. – Advertising pages in Randall-Reilly’s trucking and construction print publications increased 23.67 percent in 2011 over the prior year – making 2011 the second consecutive year that Randall-Reilly garnered more ad pages than any other business-to-business media company. The results are year-end totals from 50 media companies compiled by IMS/The Auditor and reported in a recent issue of min’s b2b. While 18 b2b publishers saw triple-digit increases in ad page counts, Randall-Reilly led the way with 2,016.10 additional pages across the 16 Randall-Reilly titles IMS tracks. That’s an increase nearly four times larger than that of any other media company.
“Our success comes from helping our customers solve their ‘pain points,’” says Brent Reilly, Randall-Reilly executive vice president. “We listen to our customers’ needs and provide custom, multi-media solutions. We’re finding that print is still a very productive channel to reach the markets we serve, along with our interactive, data, and event products.”
The trucking industry’s driver shortage drove big gains in the company’s 14 recruiting publications, led by titles such as Big Rig Owner and Best Driver Jobs which saw a more than 90 percent and nearly 60 percent increase in pages, respectively. Randall-Reilly flagship trucking publications Commercial Carrier Journal and Overdrive also enjoyed increases.
The company’s construction division also performed impressively, despite operating in very difficult markets. Ad pages in Aggregates Manager and Better Roads increased more than 30 percent. Equipment World saw a nearly 18 percent increase.
Founded in 1934, Randall-Reilly (www.randallreilly.com) is the premier U.S. media and information company focused on the trucking and construction markets. Its diversified portfolio includes print and digital publications, custom media, websites, interactive media, data products, research and events. The company’s trucking division serves the fleet, owner-operator, recruitment, truck stop, pre-owned truck and trailer, dealer and heavy-duty aftermarket segments. Randall-Reilly’s construction division covers the highway and heavy construction, road building, aggregates, landscaping and used equipment markets.
Randall-Reilly’s Equipment Data Associates business is an industry-leading collector and aggregator of equipment purchase and financing data, which it offers to its customers in industrial equipment end markets for sales lead generation and market intelligence. The company’s Custom Media Division provides major corporations with customized brand marketing programs.
Randall-Reilly has offices in Tuscaloosa, Ala., Chicago, Charlotte, N.C., and New Berlin, Wis.