In the introduction to this recruiting funnel series, I briefly touched on what the marketing/sales funnel is and how it relates to your recruiting. As we move forward I will… read more →

I once heard a definition of a landing page that piqued my interest. So I want to share this simple definition with you: A landing page is where a visitor… read more →

Nominations are now open for the 2018 Mike O’Connell Trucking’s Top Rookie Award presented by Truckers News. Ten finalists will be named July 30, and 2018’s top rookie will be… read more →

We’ve talked about the similarities between marketing and recruiting truck drivers a few times here. The articles, 3 Ways to Improve Your Recruiting with Marketing Principles and Content Marketing is… read more →

This year, a concern has been raised in the driver recruiting world and it’s bringing up very specific questions, many of which we’ve heard from our clients. Why is cost-per-hire… read more →

After more than a year of tests and teasing the world, Google recently announced that they have begun implementing their mobile-first indexing for sites that follow their guidelines for best… read more →

At the 29th Turf and Ornamental Communicators Association meeting held in Cincinnati, Ohio, on May 1-3, 2018, Total Landscape Care earned two first place awards. Associate editor Beth Hyatt received… read more →

It seems like a lot of talk about Account Based Marketing, or ABM, has been going on lately. Some have already embraced the strategy while others still aren’t quite sure… read more →

Dealerships depend on trucking fleets to keep their business going. Whether it’s selling them new (or used) rigs to populate their fleet, or servicing a fleet’s trucks for their drivers,… read more →

The average conversion rate for websites is slightly over 2%. So only about 2% of website visitors convert when they visit websites. Through the results of our recruiting lead generation… read more →