When it comes to an individual customer, you work hard to predict what they’ll buy, so you can supply it; when they’ll buy, so you’re there when they’re ready; and… read more →

Marketing is a highly competitive and expensive business to be in these days. A critical component of success in the current environment is effective targeting and the elimination of wasteful… read more →

We’ve discussed the necessity of adding a human touch to your recruiting. As I mentioned previously, no driver wants to be seen as a number or nothing more than another… read more →

The Christmas spirit is setting in. You’re probably starting to relax at work. You may be dialing things down. You are also missing a golden opportunity to hire drivers at… read more →

There’s a driver shortage. You know this. We know this. But are you underestimating how aware drivers are of this? Your desperation to hire drivers shows in your recruiting process.… read more →

When it comes to driver recruiting, you do a lot to convince drivers you’re the right pick. You empathize with their pain and offer solutions. You cater to their interests.… read more →

Remember the last time you went to the doctor? When he finally walked into the room, did he immediately begin talking about all the features and benefits of the latest… read more →

Congratulations! Your strategy for generating driver leads is a success. You’re putting your budget in the right places and getting the attention of the right drivers. How wonderful would life… read more →

The biggest struggle most B2B marketers face is getting their messaging in front of the right audience. And if you can’t accurately target who you’re after how can you ever… read more →

Alliteration aside (oops I did it again), I want to give you some unknown tactics you may be missing on the search front. And search is important (as if it… read more →