There’s an old argument of which is better, inbound marketing or outbound marketing, and a lot of articles out there that advocate substituting one for the other. But what if… read more →

Nothing is more frustrating than putting time, effort, and money into your recruiting and still falling well short of your goals. Unfortunately, this is a feeling that many trucking fleets… read more →

We recently discussed how useful Search Ads are and how they are a tremendous tool that many dealerships have failed to take advantage of (for more on that you can… read more →

If you’re like most dealerships, you’re missing a huge opportunity to get your name and brand in front of potential buyers and you don’t even know it. In today’s world… read more →

Technicians are an integral part of your business you can’t do without. But what you’re doing isn’t getting you the technicians you need. So where’s the disconnect? Perhaps you’re not… read more →

With this, the final installment of our flipping the recruiting funnel series we end at the beginning. The target phase. If you’re not up to speed, you can check back… read more →

Your window of opportunity to nominate your pick for the 2018 Trucking’s Top Rookie Award is closing soon! All nominations must be submitted to Truckers News by 5 p.m. ET… read more →

Welcome back to the flipping the recruiting funnel series. This week we will be taking a closer look at the connect phase. If you’re new to the series and want… read more →

We’ve been discussing the idea of approaching your recruiting in a different manner the past several weeks. We’ve already covered the basic idea of flipping the recruiting funnel and the… read more →

As marketers, we can become so immersed in the constant production and running of campaigns, we end up devoting too little or no time to improving our process. It’s easy… read more →