Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality drivers is limited and every time a competing fleet hires… read more →

Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who? What? Where? When? and Why? can help aspiring sleuths get… read more →

Listen to the article: Are you efficient at managing your leads? You might say “yes” or “no” or you might not be sure. But the real proof of whether you… read more →

Listen to the article: There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people most likely to buy from you,… read more →

As the competition continues to ramp up for quality drivers, fleets and their recruiting partners will need to be efficient and effective to successfully land the drivers they need. But… read more →

Listen to the article: Efficient recruiting starts with finding the right drivers for your fleet. That seems like an obvious statement. But if it really is, why do some fleets… read more →

Listen to the article: There are a myriad of possible reasons a lead may not work out for you, but from all of our dealings with fleets over the years… read more →

Companies are constantly coming up with new ways to try and get as many eyes on the product as possible. That’s why establishing a brand loyal customer base is crucial… read more →

Building your brand is essential, but many find themselves struggling with their brand awareness campaigns. Today we’ll discuss three metrics you can use to measure the effectiveness of your brand… read more →

Listen to the article: There are an infinite amount of metrics to measure in marketing. Your job is to find which of these metrics is the key performance indicator or… read more →