DALLAS (August 24, 2011) – Randall-Reilly Business Media & Information today introduced Intersection 2012, an all-encompassing trucking convention developed to attract participants from all segments of the industry, including on-highway and vocational fleet executives, owner-operators, drivers, dealers, OEMs, suppliers and associations.
“For several years we have been working to make Dallas the destination for all things trucking,” says Alan Sims, vice president and executive director of Randall-Reilly’s Events Division. “Intersection 2012 builds on the momentum created by adding the Commercial Vehicle Outlook Conference, developed last year for fleet executives, dealers and suppliers, and the Successful Dealer Development sessions, which begin this year and target truck and trailer dealers, to the foundation built by the Great American Trucking Show.”
Going forward, the Great American Trucking Show, Commercial Vehicle Outlook Conference and the new Successful Dealer Development workshops will retain their own identities and branding, but will fall under the Intersection umbrella. In addition, a wide range of existing and prospective Dallas-based meetings and events will continue to be developed in conjunction with industry associations, including: Heavy Duty Manufacturers Association, Texas Motor Transportation Association, Truckload Carriers Association, American Truck Dealers, National Trailer Dealers Association and Texas Truck Dealers.
“We believe Intersection 2012 will benefit exhibitors by enabling them to exhibit a wider array of products and showcase them to multiple audiences,” says Jeff Mason, Randall-Reilly senior vice president, trucking. “They will save time and money by achieving multiple marketing goals with one all-encompassing event.” Attendees will also be able to maximize their networking, educational and buying opportunities, Mason says, by participating in the trade show, conferences, workshops and association meetings – all within a few days time and in one central location.
Dallas is an ideal location for this broad-based event, Sims says, because it is centrally located, easily accessible from any U.S. city and affordable for both exhibitors and attendees. And in 2012, a world-class 1,000-room Omni Hotel will open adjacent to the Dallas Convention Center, providing another excellent venue for additional meetings and social events.
Founded in 1934, Randall-Reilly (www.randallreilly.com) is the premier U.S. media and information company focused on the trucking and construction markets. Its diversified portfolio includes print and digital publications, custom media, websites, interactive media, data products, research and events. The company’s trucking division serves the fleet, owner-operator, recruitment, truck stop, pre-owned truck and trailer, dealer and heavy-duty aftermarket segments. Randall-Reilly’s construction division covers the highway and heavy construction, road building, aggregates, landscaping and used equipment markets.
Randall-Reilly’s Equipment Data Associates business is an industry-leading collector and aggregator of equipment purchase and financing data, which it offers to its customers in industrial equipment end markets for sales lead generation and market intelligence. The company’s Custom Media Division provides major corporations with customized brand marketing programs.
Randall-Reilly has offices in Tuscaloosa, Ala., Chicago, Charlotte, N.C., and New Berlin, Wis.