Randall-Reilly leads b2b industry in ad pages
TUSCALOOSA, ALA. (June 2011) – Randall-Reilly’s trucking and construction print publications enjoyed a nearly 20 percent increase in advertising pages in 2010 over the prior year, according to year-end totals compiled by IMS/The Auditor and reported in a recent issue of min’s b2b. While 15 b2b publishers saw triple-digit increases in ad page counts, Randall-Reilly led the way with 1,754.46 additional pages across the 15 Randall-Reilly titles IMS tracks. None of the company’s direct competitors made the list.
“We provide our customers with a broad suite of products covering all aspects of the trucking and construction industries,” says Mike Reilly, chairman, president and CEO. “Through the difficult market conditions of the last couple of years, we’ve remained dedicated to producing quality products that serve our readers and our advertisers. Thanks to the support of our customers, that focus has paid off.”
A driver shortage in the trucking industry drove big gains in the company’s 14 recruiting publications, led by titles such as Big Rig Owner and Best Driver Jobs which saw a more than 80 percent and 60 percent increase inpages, respectively. Commercial Carrier Journal, which celebrated its 100th anniversary this year, and Truckers News, also enjoyed increases.
Randall-Reilly’s construction division also performed impressively. The company’s flagship Equipment World saw a more than 11 percent increase. Total Landscape Care jumped 12.6 percent and Aggregates Manager increased more than 2 percent in a very difficult market.
Founded in 1934, Randall-Reilly (www.randallreilly.com) is the premier U.S. media and information company focused on the trucking and construction markets. Its diversified portfolio includes print and digital publications, custom media, websites, interactive media, data products, research and events. The company’s trucking division serves the fleet, owner-operator, recruitment, truck stop, pre-owned truck and trailer, dealer and heavy-duty aftermarket segments. Randall-Reilly’s construction division covers the highway and heavy construction, road building, aggregates, landscaping and used equipment markets.
Randall-Reilly’s Equipment Data Associates business is an industry-leading collector and aggregator of equipment purchase and financing data, which it offers to its customers in industrial equipment end markets for sales lead generation and market intelligence. The company’s Custom Media Division provides major corporations with customized brand marketing programs.
Randall-Reilly has offices in Tuscaloosa, Ala., Chicago, Charlotte, N.C., and New Berlin, Wis.