RESEARCH: 2012 Trucking Connectivity Report
Do you know what percentage of your target audience uses smartphones? Do fleet executives use social media? Do owner-operators check their email frequently? This report has your answers to those questions.
Each year, our research department conducts and extensive research campaign to help marketers in the trucking and driver recruitment industries tailor their campaigns.
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[…] Fleet executives most often access the internet from a desktop computer. Targeting that one ip address ensures you can reach him. Even if you don’t happen to get his attention, you get the added bonus of reaching everyone else attached to that IP address. Being that buying decisions are usually a joint decision, reaching multiple entities within a company is crucial. […]
[…] Most drivers own smartphones these days. You can bet this will be the number one tool used to find a repair facility in the event of a break down. Technology is now available to ensure that your business can be found on their smartphone. […]