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Marketing & Sales Research & Reports

RESEARCH: 2012 Trucking Connectivity Report

2012 Trucking Connectivity ReportDo you know what percentage of your target audience uses smartphones? Do fleet executives use social media? Do owner-operators check their email frequently? This report has your answers to those questions.
Each year, our research department conducts and extensive research campaign to help marketers in the trucking and driver recruitment industries tailor their campaigns.
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2 replies on “RESEARCH: 2012 Trucking Connectivity Report”

[…] Fleet executives most often access the internet from a desktop computer. Targeting that one ip address ensures you can reach him. Even if you don’t happen to get his attention, you get the added bonus of reaching everyone else attached to that IP address. Being that buying decisions are usually a joint decision, reaching multiple entities within a company is crucial. […]

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