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Often we talk about the importance of targeting your marketing, using cutting-edge platforms and tools, getting social, and keeping up with new trends. So where …
As many dealers and OEMs know, the initial sale of a piece of equipment is the only the tip of the revenue iceberg. Service and …
No two ways about it, in the modern age of marketing, data has to factor into the equation. You can’t target, track, or establish an …
It’s almost too easy to forget amid all the moving parts of event planning and management that there’s a human element, too. It’s important to …
I am a full time marketer and a part time football coach. Polar opposites, right? What could coaching and marketing have in common? A lot.
Marketing …
There are some powerful opportunities awaiting those who have access to quality equipment data, and no one has a more complete database of construction equipment …
Travelling to a trade show or conference is not cheap. Besides marketing materials, the cost of a booth, travel for at least a few associates, …
Most likely? Absolutely. But . . . only with your due diligence. With the increase of webinars, virtual events, and even social media, the advantage …
I’m trying to break a terrible habit that I have where I’m in line at the store, I get to the counter, and then it …
It’s time for the long awaited 5th installment of the display series. Hopefully you’re not thinking Rocky, Fast and Furious, or the Saw franchise. Even …
Do you know what percentage of your target audience uses smartphones? Do fleet executives use social media? Do owner-operators check their email frequently? This report …
Here’s a quick tidbit as part of our countdown to the release of the full 2012 Trucking Connectivity Report on Wednesday.
How can you reach a …
Here’s a quick tidbit as part of our countdown to the release of the full 2012 Trucking Connectivity Report on Wednesday.
I won’t try tell you …
In the modern age of marketing your website is the nucleus of the your cell. Without a well designed website you might as well throw …
We all know that online advertising, and especially social media, are getting more and more crowded every day.
Everyone you are hoping to reach through social …